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In lugnet.lego, Jake McKee wrote:
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As I mentioned in my keynote, I’m very interested in “Activating the
Sleepers” - those folks who just haven’t realized yet that they are AFOLs and
there is an entire community out there waiting for them. From the keynote:
For 2004, I’ve dubbed it the year of activating the sleepers. We all hear
stories all the time about LEGO builders who are fans but don’t realize it.
People who buy sets, build creations, and even have national cable networks
rebuild their LEGO themed rooms. But these folks often haven’t even had the
synapses fire that make them wonder if there are others out there like them.
I call them the sleepers.
So how do we draw them into the community? How do we pull over these
energetic new faces?
http://www.bricksonthebrain.com/comic/AFOLcomic-small.pdf
I’ve posted this draft to get your feedback. We’d love to hear your thoughts
on the comics, or ideas for strips we may have missed. What other types of
information can we put in along with the comics to help pull in the
“Sleepers”?
And the idea - is it a good one? Do you see yourself using this?
I’m looking forward to hearing your comments!
Jake
---
Jake McKee
Community Liaison (and aspiring comic writer)
LEGO Community Development Team
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Hilarious, great stuff - and it helped this recently awakened AFOL understand
the scene a little better, too, which is part of your goal, right? Thanks for
the peek - looking forward to more.
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Message is in Reply To:
 | | AFOLs - The comic!
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| Wow. It's been a week and a half since BrickFest PDX, and I'm just now starting to get caught up. I went straight from PDX to Enfield and had some terrific Community Development meetings with the team. Lots of good things happening! As mentioned in (...) (20 years ago, 25-Feb-04, to lugnet.lego, lugnet.general, lugnet.org, FTX) !!
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