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In lugnet.lego, Jake McKee wrote:
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Wow. It’s been a week and a half since BrickFest PDX, and I’m just now
starting to get caught up. I went straight from PDX to Enfield and had some
terrific Community Development meetings with the team. Lots of good things
happening!
As I mentioned in my keynote, I’m very interested in “Activating the
Sleepers” - those folks who just haven’t realized yet that they are AFOLs and
there is an entire community out there waiting for them. From the keynote:
For 2004, I’ve dubbed it the year of activating the sleepers. We all hear
stories all the time about LEGO builders who are fans but don’t realize it.
People who buy sets, build creations, and even have national cable networks
rebuild their LEGO themed rooms. But these folks often haven’t even had the
synapses fire that make them wonder if there are others out there like them.
I call them the sleepers.
So how do we draw them into the community? How do we pull over these
energetic new faces?
One idea is to use this comic as a “recruiting” tool. > I’ve posted this draft
to get your feedback. We’d love to hear your thoughts on the comics, or ideas
for strips we may have missed. What other types of information can we put in
along with the comics to help pull in the “Sleepers”?
And the idea - is it a good one? Do you see yourself using this?
I’m looking forward to hearing your comments!
Jake
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Jake McKee
Community Liaison (and aspiring comic writer)
LEGO Community Development Team
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Jake, I’m glad you posted the link and I found the comic book very interesting
and will comment more on it later. Your post did remind me of something I wanted
to mention sooner.
Each time I’ve gone into either the Palisades or Paramus stores, the last time
being a few days ago, I overhear quite a few “Sleepers” who obviously do not
realize the abundant resources available to them if they were activated. ;)
In all honesty, I’ve overheard these unfortunate lost builders mumbling to
themselves or companions alot more in the Palisades store then the Paramus
store. IMHO, this is because Eric is usually in the Paramus store when I’m there
and I’ve never seen a “Sleeper” leave without being actived by Eric. :)
What struck me as interesting was that there I was in a Lego store and yet,
there was no information available related to any LUG groups or other resources
for AFOLs. Naturally, being the quiet introvert I am, I spoke up. :P
However, as much as I’d love to, I don’t plan to spend everyday in a Lego store.
So during my downtime, I was curious as to whether the Lego Community
Development Team had any solid plans to increase awareness among these
“Sleepers” in brand stores.
I know the Paramus store did have a Gardenslug display awhile ago but that is
now gone and in place is Eric. :) As wonderful of a spokesman as he is, I
thought an area of the store (small of course due to limited space in most of
the stores) dedicated to some printed literature (thinking take home pamplhlet
type thing promoting LUGNET, Peeron, Bricks On The Brain...etc.) for AFOLs to
draw them out would be a nice addition.
These lost souls are out there just wandering about, lost, thinking they’re the
only adults who like to build with their kid’s bricks. Hmmm...reminds me of
Frosted Flakes and Tony the Tiger actually... Can’t something be done to save
them?
So...are there any plans for the stores to be utilized more as a focal point for
the AFOL community?
And yes, I personally would utilize the comic...except for one matter, I really
do dislike even bringing this up, but.. the grey colour part of the comic. IMHO,
if the purpose of the comic is to activate “sleepers”, these are people who are
most likely unaware of the “color” ;) issue and this is only drawing it to their
attention in what I think is not a positive way.
Not saying here that I don’t see the potential humor in that part but I doubt
that most “sleepers” would get it if they haven’t been privy to the debates and
it’s only calling attention to a debate they are most likely oblivous to.
Some may argue that they should be informed about it and I would agree, but not
in this manner if the purpose of the comic is to draw them into the community.
Just my two cents. :)
Thanks,
Dawn
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Message has 1 Reply:
 | | Re: AFOLs - The comic!
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| (...) We're ALWAYS working on ways to build, grow, and support the community. :) In all seriousness, we are working on that as we speak. (...) Certainly we will have to modify the comic to have a slightly different target. You're right, the color (...) (20 years ago, 26-Feb-04, to lugnet.lego, lugnet.general, lugnet.org)
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Message is in Reply To:
| | AFOLs - The comic!
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| Wow. It's been a week and a half since BrickFest PDX, and I'm just now starting to get caught up. I went straight from PDX to Enfield and had some terrific Community Development meetings with the team. Lots of good things happening! As mentioned in (...) (20 years ago, 25-Feb-04, to lugnet.lego, lugnet.general, lugnet.org, FTX) !!
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