Subject:
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Re: Bulk Ordering - Secrets Revealed.
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Newsgroups:
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lugnet.general
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Date:
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Fri, 13 Aug 1999 15:49:58 GMT
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Viewed:
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1898 times
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Mark Harrison wrote:
>
> They have changed strategic direction, pleasing individual customers is not a
> priority once a company has established its dominance in the marketplace. It was
> always a lego CSO that was not designed and not required to show a profit. The
> next service to go is the spare parts packs. This will probably be followed by
> the damaged/lost instructions and pieces service offered by most lego customer
> service offices around the world.
>
> By removing these lego community services, lego reduces the need for staff in
> these areas and reducing staff is always the simplest means of cost cutting. I
> think things will only get worse until lego is openned up to public ownership as
> the controlling family doesn't care about anything but making a profit.
Being a public company is absolutely no guarantee of better customer
service. If anything, I would suspect it would provide less incentive.
Public companies are ALL about the almighty profit (actually, the
almighty stock price). Public companies are always making short sighted
decisions because they make the stock price go up.
The real problem is that TLG is struggling to keep a place in the market
against the trend away from playing with toys to playing with computer
games and watching television.
I really hope the Lego train clubs can really make a difference and
generate a market. This may be one of the best bets yet for survival of
Lego bricks. Model Railroading is somehow not only surviving in this
changing market, but growing. A lot of it is that model trains aren't
toys any more, they are serious models. They also have an element which
is very difficult to get in any other toy or model (other than computer
games), the capability to simulate an entire system.
--
Frank Filz
-----------------------------
Work: mailto:ffilz@us.ibm.com
Home: mailto:ffilz@mindspring.com
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Message has 2 Replies:
 | | Re: Bulk Ordering - Secrets Revealed.
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| (...) Frank I have to agree with most of what you've said there... the Train groups really do give TLG a lot of exposure.. and I'm sure will kindle or even rekindle a fondness in people... THOUGH... If these "new" people think that they can create (...) (25 years ago, 13-Aug-99, to lugnet.general)
| | | Re: Bulk Ordering - Secrets Revealed.
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| (...) I don't think Mark was implying that going public would improve customer service. He was just saying it would be the natural end-product of TLG's short-sightedness and indifference to high quality standards. Steve (25 years ago, 13-Aug-99, to lugnet.general)
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Message is in Reply To:
| | Re: Bulk Ordering - Secrets Revealed.
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| They have changed strategic direction, pleasing individual customers is not a priority once a company has established its dominance in the marketplace. It was always a lego CSO that was not designed and not required to show a profit. The next (...) (25 years ago, 13-Aug-99, to lugnet.general)
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