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Subject: 
Re: A VERY interesting article on the Lego Business
Newsgroups: 
lugnet.general
Date: 
Sun, 24 Dec 2000 04:51:52 GMT
Viewed: 
577 times
  
In lugnet.general, Harvey Henkelman writes:

http://www.independent.co.uk/news/Business/News_Analysis/2000-12/lego201200.shtml

This article is truly a realization of what I've been suspecting all along.
No wonder recent (1994+)LEGO sets were being juniorized, LEGO is in danger
of losing it's very feature which made it hard to beat in the toy
marketplace, it's unwillingness to conform with the current fads and
flash-in-the-pan stuff. When we remember LEGO ten years from now, will it be
the Star Wars and Happy Potter themes that we'll tend to associate with
LEGO? Or will it be (fill in the blank, your MOC's) that we will always
cherish? When I was a child, getting LEGO's was neither 'cool' nor 'uncool'.
It was just something that was universally accepted. We equated LEGO with
eating, sleeping, bathing, ect. -Harvey

Do you think there will even be a Lego in ten years?
After reading that it makes me wonder.
Lets hope things get better fo them!

Gary



Message is in Reply To:
  Re: A VERY interesting article on the Lego Business
 
(...) No wonder recent (1994+)LEGO sets were being juniorized, LEGO is in danger of losing it's very feature which made it hard to beat in the toy marketplace, it's unwillingness to conform with the current fads and flash-in-the-pan stuff. When we (...) (24 years ago, 24-Dec-00, to lugnet.general)

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