Subject:
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Re: A VERY interesting article on the Lego Business
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Newsgroups:
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lugnet.general
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Date:
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Sun, 24 Dec 2000 04:40:18 GMT
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Viewed:
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625 times
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In lugnet.general, Lawrence Wilkes writes:
> In lugnet.general, Lawrence Wilkes writes:
> > Compelling reading for those who love lego.
> >
> > http://www.independent.co.uk/news/Business/News_Analysis/2000-12/lego201200.
> > shtml
>
> darned newsreaders
>
> http://www.independent.co.uk/news/Business/News_Analysis/2000-12/lego201200.shtml
This article is truly a realization of what I've been suspecting all along.
No wonder recent (1994+)LEGO sets were being juniorized, LEGO is in danger
of losing it's very feature which made it hard to beat in the toy
marketplace, it's unwillingness to conform with the current fads and
flash-in-the-pan stuff. When we remember LEGO ten years from now, will it be
the Star Wars and Happy Potter themes that we'll tend to associate with
LEGO? Or will it be (fill in the blank, your MOC's) that we will always
cherish? When I was a child, getting LEGO's was neither 'cool' nor 'uncool'.
It was just something that was universally accepted. We equated LEGO with
eating, sleeping, bathing, ect. -Harvey
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