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Subject: 
Radical statement!
Newsgroups: 
lugnet.general
Date: 
Thu, 21 Dec 2000 11:43:55 GMT
Viewed: 
547 times
  
In lugnet.general, Lawrence Wilkes writes:

This will be the new lego town - but it will be very juniorized I guess.
Perhaps mybot type stuff applied to construction vehicles.
That would hit the spot

Juniorization is good.

There, I said it. Juniorization is good, *IF* it is part of a progression in
the product line.

For example:

Primo - Primo vehicles - Duplo vehicles - Duplo trains - Town Jr 4561 -
"craftsman" trains.

If the product line has solid progression, juniorized models serve a
valuable role to gap between Duplo and more complex sets. But there need not
to be gaps.

Right now Town peters out at the Town Jr level. There are no more complex
town sets such as 6543 any more. Artic and Star Wars are not different kinds
of town... *we* know how to build anything out of their parts but the 9 year
old who has outgrown Town Jr may not. Yet. Give him the gateway sets and
he'll soon be "doing the hard stuff"

The line is gappy. That's what needs fixing. Eliminating Town Jr isn't the
answer, not by itself.

IMHO.

PS, credit to John Neal for making part of this argument to me and others...
but I completed it and reshaped it a bit.

++Lar



Message has 4 Replies:
  Re: Radical statement!
 
(...) Which reminds me of a brief conversation I had in the Toys R Us aisle a couple days ago. I observed a man in his late 30's shopping for his kids. He picked up the Polar Base, and then he picked up the LoM Blue Mecha (I'm too lazy to look up (...) (24 years ago, 21-Dec-00, to lugnet.general)
  Re: Radical statement!
 
(...) Agreed, but at what age are they appropriate...? (...) Though I see its merits, I'm not completely sold on this argument. What separates Town from Town Jr.? Take vehicles for instance: Car doors, headlights and taillights on cars, perhaps a (...) (24 years ago, 21-Dec-00, to lugnet.general)
  Re: Radical statement!
 
(...) 4561 is not between Duplo and "crafstman" trains. It is part of the LEGO System Train theme, designed for children between the ages of 8 and 12. It is not a City Center set. Yes, the front of the engine is formed largely by two specialized (...) (24 years ago, 21-Dec-00, to lugnet.general)
  Re: Radical statement!
 
(...) In the old day, it was Primo->Duplo->Fabula...ASIC->Lego Land->Technic. The Catalogues were designed that way also. If the new Disney Theme is successful, it can be the new Fabuland and take Town Jr's 'gapping' place. How about (...) (24 years ago, 22-Dec-00, to lugnet.general)

Message is in Reply To:
  Re: Bradley has stuff to say about all this! Re: A VERY interesting article on the Lego Business
 
"Bradley Dale" <dinosauria_ca@yahoo.ca> wrote in message news:G5wGJ1.7Hs@lugnet.com... (...) children in (...) Don't (...) But the majority of kids DONT grow up with their lego - they forget it. Onlu a few stay, and even fewer come back (...) (...) (24 years ago, 21-Dec-00, to lugnet.general)

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