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Subject:	A VERY interesting article on the Lego Business
Newsgroups:	lugnet.general
Date:	Wed, 20 Dec 2000 20:58:50 GMT
Viewed:	530 times

Compelling reading for those who love lego. http://www.independent.co.uk/news/Business/News_Analysis/2000-12/lego201200. shtml Thanks to Nathaniel Cross for spotting this. Dont read it if you get all emotional about lego though, its not too positive. They do suggest there might be a light at the end of the tunnel. But even their latest strategies could be flawed. regards lawrence

Message has 4 Replies:

		Re: A VERY interesting article on the Lego Business
"lawrence wilkes" <lawrence@thewilkesf...rve.co.uk> wrote in message news:G5vwv9.9sy@lugnet.com... (...) (URL) shtml (...) sorry that url didnt wrap (URL) (24 years ago, 20-Dec-00, to lugnet.general)

		Re: A VERY interesting article on the Lego Business
(...) darned newsreaders (URL) (24 years ago, 20-Dec-00, to lugnet.general) !

		Bradley has stuff to say about all this! Re: A VERY interesting article on the Lego Business
""It's another example of Lego executives living in the past and thinking about what their own childhoods were like rather than what it is like to be young now. It's a mistake they have to rectify," he says." Why must LEGO be for people who are (...) (24 years ago, 21-Dec-00, to lugnet.general)

		Re: A VERY interesting article on the Lego Business
(...) That article points up precisely all the reasons to simply not care whether TLC succeeds or not. Most of the details are available elsewhere, but this article nicely redacts those sources into a nice, concise unit -- it's a great reference! (...) (24 years ago, 21-Dec-00, to lugnet.general)

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