Subject:
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Re: Bradley has stuff to say about all this! Re: A VERY interesting article on the Lego Business
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Newsgroups:
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lugnet.general
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Date:
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Thu, 21 Dec 2000 19:38:42 GMT
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514 times
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In lugnet.general, Mike Petrucelli writes:
> (Juniorized sets are clearly
> geared toward the average kid. Lego sets used to and should still be geared
> toward the average kid who LIKES CONSTRUCTION TOYS.)
I know this was a side-note of your post and not your main point, but I think
it's worth commenting on. It is a very accurate and concise analysis of what
a lot of us fear - TLC trying to appeal to the lowest common denominator to
increase sales instead of sticking to what made it so great. If every toy
making company did this to the extreme, the world would be inundated with
Furbies. Now there's a frightening thought.
More on-topic: I mostly agree that the Harry Potter thing is not a 'fad,' and
wholeheartedly agree that avid readers are just the type of market segment
that LEGO should pursue, ie. kids with attention spans greater than 30 seconds.
Jeff J
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Message is in Reply To:
42 Messages in This Thread: ![A VERY interesting article on the Lego Business -Lawrence Wilkes (20-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A VERY interesting article on the Lego Business -Lawrence Wilkes (20-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A VERY interesting article on the Lego Business -Nathan McDowell (20-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A VERY interesting article on the Lego Business -Larry Pieniazek (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A VERY interesting article on the Lego Business -Bradley Dale (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A VERY interesting article on the Lego Business -James Powell (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A VERY interesting article on the Lego Business -Nathan McDowell (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A VERY interesting article on the Lego Business -Frank Filz (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A VERY interesting article on the Lego Business -Lawrence Wilkes (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A VERY interesting article on the Lego Business -Tom Stangl (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A VERY interesting article on the Lego Business -Richard Marchetti (22-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A VERY interesting article on the Lego Business -Gary Istok (22-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: A VERY interesting article on the Lego Business -Lawrence Wilkes (20-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A VERY interesting article on the Lego Business -Jon Furman (22-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: A VERY interesting article on the Lego Business -Harvey Henkelman (24-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A VERY interesting article on the Lego Business -Gary E. Blessing (24-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A VERY interesting article on the Lego Business -Jonathan Mizner (26-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A VERY interesting article on the Lego Business -William Brumbach (26-Dec-00 to lugnet.space, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A VERY interesting article on the Lego Business -Paul Baulch (27-Dec-00 to lugnet.space, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A VERY interesting article on the Lego Business -Larry Pieniazek (27-Dec-00 to lugnet.space, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A VERY interesting article on the Lego Business -Paul Baulch (28-Dec-00 to lugnet.space, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A VERY interesting article on the Lego Business -Bryan Hodges (28-Dec-00 to lugnet.space, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A VERY interesting article on the Lego Business -Jonathan Mizner (28-Dec-00 to lugnet.space, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A VERY interesting article on the Lego Business -Greg Majewski (26-Dec-00 to lugnet.space)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Bradley has stuff to say about all this! Re: A VERY interesting article on the Lego Business -Bradley Dale (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Bradley has stuff to say about all this! Re: A VERY interesting article on the Lego Business -Lawrence Wilkes (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Radical statement! -Larry Pieniazek (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Radical statement! -Mark Sandlin (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Radical statement! -James Simpson (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Radical statement! -Mike Walsh (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Radical statement! -Steve Bliss (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Radical statement! -Bradley Dale (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Radical statement! -Larry Pieniazek (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Radical statement! -Ka-On Lee (22-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Bradley has stuff to say about all this! Re: A VERY interesting article on the Lego Business -Kevin Zwicker (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Bradley has stuff to say about all this! Re: A VERY interesting article on the Lego Business -Mike Petrucelli (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![You are here](/news/here.gif)
![](/news/x.gif) ![](/news/68.gif) ![Re: A VERY interesting article on the Lego Business -Richard Marchetti (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A VERY interesting article on the Lego Business -Thomas Main (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A VERY interesting article on the Lego Business -Wayne R. Hussey (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A VERY interesting article on the Lego Business -Peter White (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A VERY interesting article on the Lego Business -Richard Marchetti (21-Dec-00 to lugnet.general)](/news/x.gif)
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