"lawrence wilkes" <lawrence@thewilkesfamily.freeserve.co.uk> wrote in
message news:G5vwv9.9sy@lugnet.com...
> Compelling reading for those who love lego.
>
> http://www.independent.co.uk/news/Business/News_Analysis/2000-12/lego201200.
> shtml
>
> Thanks to Nathaniel Cross for spotting this.
>
> Dont read it if you get all emotional about lego though, its not too
> positive.
> They do suggest there might be a light at the end of the tunnel.
> But even their latest strategies could be flawed.
>
> regards
> lawrence
>
>
(...) (from the last paragraph) "The danger is that this bid for long-term survival could impair Lego's greatest asset – its uniqueness and creativity. By hitching its name to other great brands, it may be diminishing its own." I've said that (...) (24 years ago, 20-Dec-00, to lugnet.general)
Compelling reading for those who love lego. (URL) to Nathaniel Cross for spotting this. Dont read it if you get all emotional about lego though, its not too positive. They do suggest there might be a light at the end of the tunnel. But even their (...) (24 years ago, 20-Dec-00, to lugnet.general)
