General Discussion : 25522


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Subject:	Re: Bradley has stuff to say about all this! Re: A VERY interesting article on the Lego Business
Newsgroups:	lugnet.general
Date:	Thu, 21 Dec 2000 18:53:52 GMT
Viewed:	569 times

> Most LEGO products were only out for two years anyway, no big deal. And the > eight-year Star Wars contract (with year three sets now hitting stores) proves > that this is not always the case. IMHO, Harry Potter is a fad, and LEGO • should > not touch it. They might be absoultely fantastic parts sets, but it would • send > TLC the wrong message to buy them. Only if there's a cheap set with an owl. I have to totally disagree with the notion that Harry Potter is a fad. I was very skeptical to belive this until I actually read the books. Fads are genrally characterized by only appealing to children. (pokemon for example) Harry Potter on the other hand is liked by just as many adults as it is children. Any Lego set designed toward children with the patience to read the Harry Potter books will be IMHO a true Gem. Of course if Lego does something stupid (YET AGAIN) like junuiorizes these sets they will turn off the type of childeren that form their core market. (Juniorized sets are clearly geared toward the average kid. Lego sets used to and should still be geared toward the average kid who LIKES CONSTRUCTION TOYS. The only sets that group has right now in the system line are starwars and Life on Mars.) If Harry Potter sets are done with the old school design methods then they will totally rock for any town and castle fan. -Lord Insanity

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		Re: Bradley has stuff to say about all this! Re: A VERY interesting article on the Lego Business
(...) I know this was a side-note of your post and not your main point, but I think it's worth commenting on. It is a very accurate and concise analysis of what a lot of us fear - TLC trying to appeal to the lowest common denominator to increase (...) (24 years ago, 21-Dec-00, to lugnet.general)

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		Bradley has stuff to say about all this! Re: A VERY interesting article on the Lego Business
""It's another example of Lego executives living in the past and thinking about what their own childhoods were like rather than what it is like to be young now. It's a mistake they have to rectify," he says." Why must LEGO be for people who are (...) (24 years ago, 21-Dec-00, to lugnet.general)

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