Subject:
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Re: A VERY interesting article on the Lego Business
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Newsgroups:
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lugnet.general
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Date:
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Wed, 20 Dec 2000 22:26:21 GMT
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Viewed:
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522 times
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In lugnet.general, Lawrence Wilkes writes:
>
> "lawrence wilkes" <lawrence@thewilkesfamily.freeserve.co.uk> wrote in
> message news:G5vwv9.9sy@lugnet.com...
> > Compelling reading for those who love lego.
> >
> >
> http://www.independent.co.uk/news/Business/News_Analysis/2000-12/lego201200.
> > shtml
> >
> > Thanks to Nathaniel Cross for spotting this.
> >
> > Dont read it if you get all emotional about lego though, its not too
> > positive.
> > They do suggest there might be a light at the end of the tunnel.
> > But even their latest strategies could be flawed.
> >
> > regards
> > lawrence
> >
> >
>
> sorry that url didnt wrap
>
> http://www.independent.co.uk/news/Business/News_Analysis/2000-12/lego201200.
> shtml
(from the last paragraph)
"The danger is that this bid for long-term survival could impair Lego's
greatest asset its uniqueness and creativity. By hitching its name to
other great brands, it may be diminishing its own."
I've said that before, somewhere on one of these lugnet newgroups. I'm glad
that it's helping the company out, but it *is* diminishing their "brand"
name, their uniquiness. The Star Wars logo seems bigger than the LEGO logo
on their Star Wars sets, so are they considered just another Star Wars toy
that happens to be made by LEGO or are they a LEGO toy with a Star Wars
theme to it? I see a distinction. Which brand name is the more
recognizable, which one grabs you and says "buy me, I'm good for you"? =)
How can you have a strong unique brand name if it's muddied up with other
equally strong brand names right on the package? I don't really have a
point to be made, I just wish the company well and I hope they get back on
track. I was wondering about one other point that the author made, he said
that LEGO has a factory in Switzerland and that it's prohibitively expensive
to produce things there. Then why not close that one and keep the factory
in the U.S. open? Just wondering. Oh and one more thing... I knew about
the giant toddler land in the company HQ, but was the author serious when he
wrote that there were butts that farted at your head level and unwanted
cigarette smoke pipped in the rooms? That sounds a little off kilter to me.
~Nathan
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Message has 2 Replies: ![](/news/x.gif) | | Re: A VERY interesting article on the Lego Business
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| (...) I believe (but am not sure) that the Swiss factory is a tool and die shop. That is, it doesn't produce parts, just molds for parts which are used in the molding plants worldwide. Switzerland has a reputation for producing some of the highest (...) (24 years ago, 21-Dec-00, to lugnet.general)
| ![](/news/x.gif) | | Re: A VERY interesting article on the Lego Business
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| (...) I don't know, this entire article smells of sour grapes. The writer could just be repeating some off kilter remark someone else made. What I'd ask is what is the reputation of Independant News. Are they a respected publication, or are they a (...) (24 years ago, 21-Dec-00, to lugnet.general)
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Message is in Reply To:
42 Messages in This Thread: ![A VERY interesting article on the Lego Business -Lawrence Wilkes (20-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A VERY interesting article on the Lego Business -Lawrence Wilkes (20-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![You are here](/news/here.gif) ![](/news/246.gif) ![Re: A VERY interesting article on the Lego Business -Larry Pieniazek (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A VERY interesting article on the Lego Business -Bradley Dale (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A VERY interesting article on the Lego Business -James Powell (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A VERY interesting article on the Lego Business -Nathan McDowell (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A VERY interesting article on the Lego Business -Frank Filz (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A VERY interesting article on the Lego Business -Lawrence Wilkes (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A VERY interesting article on the Lego Business -Tom Stangl (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A VERY interesting article on the Lego Business -Richard Marchetti (22-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A VERY interesting article on the Lego Business -Gary Istok (22-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: A VERY interesting article on the Lego Business -Lawrence Wilkes (20-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A VERY interesting article on the Lego Business -Jon Furman (22-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: A VERY interesting article on the Lego Business -Harvey Henkelman (24-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A VERY interesting article on the Lego Business -Gary E. Blessing (24-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A VERY interesting article on the Lego Business -Jonathan Mizner (26-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A VERY interesting article on the Lego Business -William Brumbach (26-Dec-00 to lugnet.space, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A VERY interesting article on the Lego Business -Paul Baulch (27-Dec-00 to lugnet.space, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A VERY interesting article on the Lego Business -Larry Pieniazek (27-Dec-00 to lugnet.space, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A VERY interesting article on the Lego Business -Paul Baulch (28-Dec-00 to lugnet.space, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A VERY interesting article on the Lego Business -Bryan Hodges (28-Dec-00 to lugnet.space, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A VERY interesting article on the Lego Business -Jonathan Mizner (28-Dec-00 to lugnet.space, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A VERY interesting article on the Lego Business -Greg Majewski (26-Dec-00 to lugnet.space)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Bradley has stuff to say about all this! Re: A VERY interesting article on the Lego Business -Bradley Dale (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Bradley has stuff to say about all this! Re: A VERY interesting article on the Lego Business -Lawrence Wilkes (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Radical statement! -Larry Pieniazek (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Radical statement! -Mark Sandlin (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Radical statement! -James Simpson (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Radical statement! -Mike Walsh (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Radical statement! -Steve Bliss (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Radical statement! -Bradley Dale (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Radical statement! -Larry Pieniazek (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Radical statement! -Ka-On Lee (22-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Bradley has stuff to say about all this! Re: A VERY interesting article on the Lego Business -Kevin Zwicker (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Bradley has stuff to say about all this! Re: A VERY interesting article on the Lego Business -Mike Petrucelli (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Bradley has stuff to say about all this! Re: A VERY interesting article on the Lego Business -Jeff Jardine (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/68.gif) ![Re: A VERY interesting article on the Lego Business -Richard Marchetti (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A VERY interesting article on the Lego Business -Thomas Main (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A VERY interesting article on the Lego Business -Wayne R. Hussey (21-Dec-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A VERY interesting article on the Lego Business -Peter White (21-Dec-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A VERY interesting article on the Lego Business -Richard Marchetti (21-Dec-00 to lugnet.general)](/news/x.gif)
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