Subject:
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Re: The LEGO Revival Survey
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Newsgroups:
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lugnet.general
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Date:
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Fri, 22 Jul 2005 19:09:57 GMT
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Viewed:
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4256 times
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> Why do LEGO toys have value to you?
They're endlessly useable and replayable. There are no limits.
> What makes LEGO brand construction toys worth your money?
The above, and they last damn near forever.
> In what way has the LEGO brand let you down?
Galidor, and those ugly new dinos. Also some of the other non-system, and
seemingly irrelevant items, such as the bionicle shoes. At least the dinos are
somewhat playable. Galidor was horrible, period.
> Recently, how has the LEGO brand improved?
The designer sets, and the pcs/price ratio in the factory and designer sets.
Designer sets are the coolest thing to come out of Lego recently.
> What would you like to see LEGO (re)introduce in the next three years?
Classic Space.
> What does LEGO need to do to sell more products for less cost to them?
Eliminate some of the irrelevant stuff like the aforementioned bionicle shoes,
and refocus on core, playable, big 3 generic themed sets. Classic Castle,
Classic Space, Classic (or at least early 90's) Train and Town. Added with the
Designer sets, those four themes would be a new golden age for Lego.
> What reason(s) do you have for not buying new LEGO sets?
Lack of disposable income.
> What would it take for you to spend more money on new LEGO products versus
> buying sets/parts on the second hand markets?
The aforementioned rereleases, or better yet, new versions that pay homage to
the old.
> What will it take for LEGO to remain the best construction toy for all ages and
> be a profitable company?
Don't wander, listen, watch, and be mindful of your history. Learn from
mistakes.
> What are your home country, first name and age?
USA, Stefan, 17
> Is there anything you would like to say with this last question that you feel
> someone at LEGO should not go without reading?
Note the reason for the nostalgia about the Classic sets and "the old ways."
Incorporate those principles into modern sets, which is something they are
starting to do.
> Thank you in advance for all the answers you will give. If we take this
> seriously and present it with a determination to be a help to TLG, then I
> believe LEGO will both appreciate it and look through it honesty, considering
> our ideas.
Best of Luck!
> To the LEGO revival!
Viva la revolucion! They've started down the road, and down it lies the path
back to greatness.
-Stefan-
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Message is in Reply To:
 | | The LEGO Revival Survey
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| LEGO is a changing company that many think is not what it should be or what it used to be. The best quality construction toys are made by LEGO. The current customer relationship between LEGO and the people who enjoy the toys they make is the best it (...) (19 years ago, 23-Jun-05, to lugnet.general) !!
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