Subject:
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Re: The LEGO Revival Survey
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Newsgroups:
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lugnet.general
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Date:
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Mon, 27 Jun 2005 12:29:42 GMT
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Viewed:
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4007 times
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Dan Thompson wrote:
> Why do LEGO toys have value to you?
> What makes LEGO brand construction toys worth your money?
The system of play, they bricks can be used to build nearly everything,
resources provided, of course.
> In what way has the LEGO brand let you down?
The Colour Change made it hard to get the resources I need for building
my models.
> Recently, how has the LEGO brand improved?
Depends on the definition of "recently". If "recently" is the last five
years, I'd say they finally noticed that they have customers, not just
buyers.
> What would you like to see LEGO (re)introduce in the next three years?
The original colours, of course. Sets that represent more of the real
world instead of action-movie-type police sets.
> What does LEGO need to do to sell more products for less cost to them?
Way less special parts. One of the biggest mistakes in the last years
were the drive to have at least one-use-only part in nearly every set,
especially when this could have been done with a few stock parts instead.
> What reason(s) do you have for not buying new LEGO sets?
I won't waste money on bley.
> What would it take for you to spend more money on new LEGO products versus
> buying sets/parts on the second hand markets?
Better piece count to price ratio. Return to the original colours.
> What will it take for LEGO to remain the best construction toy for all ages and
> be a profitable company?
Return to the roots. It's the brick that made them toy of the century.
Computer games and styrofoam swords won't last to be remembered.
> What are your home country, first name and age?
Germany, Christian, 37
> Is there anything you would like to say with this last question that you feel
> someone at LEGO should not go without reading?
The managers should learn that we AFOLs are a chance, and that breaking
the trust like they did with the colour change and their subsequent
reaction (or lack of) is not the best way to gather friends.
Yours, Christian Treczoks
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Message is in Reply To:
 | | The LEGO Revival Survey
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| LEGO is a changing company that many think is not what it should be or what it used to be. The best quality construction toys are made by LEGO. The current customer relationship between LEGO and the people who enjoy the toys they make is the best it (...) (19 years ago, 23-Jun-05, to lugnet.general) !!
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