Subject:
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Re: The LEGO Revival Survey
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Newsgroups:
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lugnet.general
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Date:
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Fri, 22 Jul 2005 18:48:22 GMT
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Viewed:
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4634 times
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> Why do LEGO toys have value to you?
I have had LEGO toys as long as I can remember.
> What makes LEGO brand construction toys worth
> your money?
It's LEGO.
> In what way has the LEGO brand let you down?
The ventures into non-building system items.
Named minifigs - I liked it better when only the setting, and maybe a basic
premise for the story was provided. Who all of the minifigs were individually
was left to the imagination.
(I realize I can rename the named minifigs to anything I want, but for some odd
reason I find it difficult to do so.)
In the same way, I liked it better when all of the minifigs were classic
smileys.
> Recently, how has the LEGO brand improved?
The Make & Create / Creator / Designer sets are a return to the Universal /
Basic / Freestyle type sets. Those types of sets had been missing for a while.
> What would you like to see LEGO (re)introduce
> in the next three years?
Small sets, polybags and smaller box sets. Those sizes have been missing from
the range recently.
Make & Create/Creator/Designer type sets with minifigs.
Also a return to generic (and non-licensed) themes such as the Space, Castle and
Town of old.
> What does LEGO need to do to sell more
> products for less cost to them?
N/A
> What reason(s) do you have for not buying new
> LEGO sets?
Thinking it over, I think the non-generic nature of the storylines and the
minifigs has been a factor in this for me. Another factor has been the lack of
smaller sets in the non-licensed System themes.
> What would it take for you to spend more money
> on new LEGO products versus buying sets/parts
> on the second hand markets?
Again, returning to generic (and non-licensed) storylines/minifigs and more sets
in the small to medium size (and price) range.
> What will it take for LEGO to remain the best
> construction toy for all ages and be a profitable
> company?
Not sure, but I think returning to their core business of construction toys is a
good start.
> What are your home country, first name and age?
USA, Erik 33
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Message is in Reply To:
 | | The LEGO Revival Survey
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| LEGO is a changing company that many think is not what it should be or what it used to be. The best quality construction toys are made by LEGO. The current customer relationship between LEGO and the people who enjoy the toys they make is the best it (...) (19 years ago, 23-Jun-05, to lugnet.general) !!
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