Subject:
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Re: The LEGO Revival Survey
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Newsgroups:
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lugnet.general
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Date:
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Mon, 27 Jun 2005 19:13:52 GMT
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Viewed:
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4166 times
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In lugnet.general, Dan Thompson wrote:
> Why do LEGO toys have value to you?
They're fun; they appeal to the engineer in me. I also enjoy using them to
connect with my kids.
> What makes LEGO brand construction toys worth your money?
Every LEGO part is high quality, i.e. well designed and manufactured.
> In what way has the LEGO brand let you down?
It has not. Though I am a little disappointed in the angry faces on the Duplo
knights -- these are for young boys who need no additional encouragement of
aggression!
> Recently, how has the LEGO brand improved?
The Duplo castle series is fantastic. The Star Wars Ultimate Collector's models
are also great.
> What would you like to see LEGO (re)introduce in the next three years?
Pirates (*real* pirates, using complex models and minifigs, not these silly
Juniors ones). Perhaps also bring back some of the classic space line.
> What does LEGO need to do to sell more products for less cost to them?
I don't know (and I doubt any of the other respondents do either). That's for
their manufacturing engineers to figure out. We don't know the details of their
business.
> What reason(s) do you have for not buying new LEGO sets?
I *do* buy new LEGO sets. I suppose I'd buy more if I had unlimited time and
money.
> What would it take for you to spend more money on new LEGO products versus
> buying sets/parts on the second hand markets?
Availability. I buy particular parts I need, and discontinued sets I want, on
the second-hand market because they're not available from LEGO.
> What will it take for LEGO to remain the best construction toy for all ages and
> be a profitable company?
Keep on doing what they're doing, I think (especially with the recent refocusing
on their core product line). A revised RCX wouldn't hurt, either -- something
that can compete with Radio Shack's "Vex".
> What are your home country, first name and age?
USA, Joe, and 33.
> Is there anything you would like to say with this last question that you feel
> someone at LEGO should not go without reading?
Yes: periodically bring back the "classic" lines (e.g. Pirates, Space, etc.) for
limited periods. For example, you might say: "In 2006, we are going to be
re-releasing six classic Space sets from the 1980s, as well as six brand new
sets in the same genre and flavor. Get them while they're hot, because we'll
stop producing them in 2007." Collectors will snap them up. Then, in 2008, do
the same thing but for Pirates. Aim for each of the popular lines (you can tell
which two I care about, but I'm sure there are others) to come out once a decade
or so.
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Message is in Reply To:
 | | The LEGO Revival Survey
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| LEGO is a changing company that many think is not what it should be or what it used to be. The best quality construction toys are made by LEGO. The current customer relationship between LEGO and the people who enjoy the toys they make is the best it (...) (19 years ago, 23-Jun-05, to lugnet.general) !!
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