Subject:
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Re: The LEGO Revival Survey
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Newsgroups:
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lugnet.general
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Date:
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Mon, 27 Jun 2005 20:46:51 GMT
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Viewed:
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4110 times
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Why do LEGO toys have value to you?
Because they are fun, durable and “cumulative”(the blocks I got as a kid in 1978
still work with the blocks I got last week.)
What makes LEGO brand construction toys worth your money?
They always entertaining, very durable compared with other toys and “cumulative”
(the blocks I got as a kid in 1978 still work with the blocks I got last week)
which means I am constantly adding to the possibilities of play instead of
replacing broken or missing components.
In what way has the LEGO brand let you down?
I have been disappointed in the lack of new sets in classic themes over the last
5-6 years (town, castle, pirate, trains) but LEGO has never let me down (even if
I DESPISE flesh-toned minifigs and separate stickers instead of printed pieces.)
Recently, how has the LEGO brand improved?
The design of sets over the last year 2004-2005 has been spectacular. The
introduction of the Viking line, more (and better) train sets, renewed town line
(under “World City” label, are all great steps forward. The potential for custom
sets out of the “LEGO Factory” project is perhaps the most exciting development
since LEGO was first introduced.
What would you like to see LEGO (re)introduce in the next three years?
1) Pirates/highwaymen - basically 18-19th C coastal “town” with cool ships.
2) Castle - another “castle” set but how about working with an organization like
Weald and Downland Museum (http://www.wealddown.co.uk/) to create new sets based
on their cool buildings.
3) Ancients - Roman Empire (including Egyptians and Greeks) in LEGO
4) LEGO Studios - how about more classic B-movie sets? “Creature from the LEGO
Lagoon”, zombies, more vampires, flying saucers, keystone cops (use pith helmets
in dark blue).
What does LEGO need to do to sell more products for less cost to them?
Time releases of some reintroduced brands to coincide with large movies. For
example new Pirate-themed sets arriving in stores just before the next Pirates
of the Carribean Movie allows for a product tie-in without licensing fees.
What reason(s) do you have for not buying new LEGO sets?
Limited disposable income.
What would it take for you to spend more money on new LEGO products versus
buying sets/parts on the second hand markets?
I spend very little on second-hand LEGO right now. My first choice is always new
LEGO if possible.
What will it take for LEGO to remain the best construction toy for all ages and
be a profitable company?
Commitment to quality both in production and design.
What are your home country, first name and age?
Canada, Ted, 38.
Is there anything you would like to say with this last question that you feel
someone at LEGO should not go without reading?
Thank you for making the coolest toy in history.
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Message is in Reply To:
 | | The LEGO Revival Survey
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| LEGO is a changing company that many think is not what it should be or what it used to be. The best quality construction toys are made by LEGO. The current customer relationship between LEGO and the people who enjoy the toys they make is the best it (...) (19 years ago, 23-Jun-05, to lugnet.general) !!
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