Subject:
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Re: The LEGO Revival Survey
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Newsgroups:
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lugnet.general
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Date:
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Thu, 28 Jul 2005 20:22:34 GMT
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Viewed:
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4148 times
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> Why do LEGO toys have value to you?
They are the quintessential Schrodinger's cat. A big pile of bricks is
*everything* waiting to happen.
> What makes LEGO brand construction toys worth your money?
Lasting interconnectivity. There's are very few parts that can't be connected to
every other brick produced. Bricks made 20 years ago are as functional and
sturdy as bricks made today. Nothing ever goes out of style.
> In what way has the LEGO brand let you down?
The color change. Creating colors that aren't backwards compatible while at the
same time retiring those that are compatible has been a colossal blunder.
> Recently, how has the LEGO brand improved?
Designer sets. They remind me of the old Universal Building sets I used to crave
as a child. More of these are most welcome!
> What would you like to see LEGO (re)introduce in the next three years?
I would like to see the return of a generic minifig space theme. And minifig
packs.
> What does LEGO need to do to sell more products for less cost to them?
N/A
> What reason(s) do you have for not buying new LEGO sets?
Mostly the color change.
> What would it take for you to spend more money on new LEGO products
> versus buying sets/parts on the second hand markets?
More actual bricks in a set. There tends to be too little multi-purpose brick in
a lot of sets making it difficult to create lots of diverse things from the sets
themselves. I think that just looking at the alternative model images
illustrates this; they tend to be downright awful.
> What will it take for LEGO to remain the best construction toy for all
> ages and be a profitable company?
N/A
> What are your home country, first name and age?
U.S., Wayne, 36
> Is there anything you would like to say with this last question that you
> feel someone at LEGO should not go without reading?
Bring back the old colors! Just last week I built a grey structure that I had to
angrily disassemble when I noticed a stray new grey block within the walls. They
just looks terrible together.
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Message is in Reply To:
 | | The LEGO Revival Survey
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| LEGO is a changing company that many think is not what it should be or what it used to be. The best quality construction toys are made by LEGO. The current customer relationship between LEGO and the people who enjoy the toys they make is the best it (...) (19 years ago, 23-Jun-05, to lugnet.general) !!
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