Subject:
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Re: Set #10021 has been spotted at Shop at Home!
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Newsgroups:
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lugnet.loc.nl, lugnet.general
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Date:
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Tue, 18 Jun 2002 13:51:51 GMT
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Viewed:
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1494 times
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In lugnet.general, Cary Clark writes:
> In lugnet.loc.nl, Jeff Stembel writes:
> ...
> > I've heard from multiple sources that making a new mold costs $100,000.
> > Someone mentioned that a $15 price increase would be worthwhile to them for
> > those windows, but Lego would still have to sell 6,667 copies of the set just
> > to *cover* the cost of the mold.
> ...
> This assumes that the mold would be solely used for one set. But a 1x1
> window would have applications beyond this single set. As Mike Walsh already
> noted, it would be used in a re-released Yellow Castle, and would
> undoubtably sell very, very well as a bulk pack in any color.
Sell well to *whom*? Us? Maybe, but even then, I doubt much more than half
the readers of Lugnet would be very interested, since it isn't very useful to
people who build Technic or Space, for example. Then you need to factor out
those who don't want to use them (for whatever reason) or can't afford them.
And since its been said time and time again, we are *not* a very large
percentage of Lego's profits, you have to consider if kids will want them. I
know it took me a number of years after I got them (back around 1985 or so) to
realize how useful they were, and that was with Idea Books that actually used
them. I just don't think kids today will find them very interesting or useful.
> If LEGO Direct wanted to make a business case for creating a mold for an
> element that would receive common use in multiple sets, present and future,
> the 1x1 window would be a fine candidate. After all, every time a new
> element is injected into any mold, the mold receives a little wear, and must
> eventually be replaced. LEGO must make new molds nearly continuously.
I just don't see it. As I said, I don't think kids today would be
particularily interested.
> For this particular element, it may be more than the mold. 1x1 windows with
> glass probably require an assembly jig that doesn't exist anymore as well.
They stopped having glass long before they went out of production.
Jeff
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