Subject:
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Re: Set #10021 has been spotted at Shop at Home!
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Newsgroups:
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lugnet.loc.nl, lugnet.general
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Date:
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Tue, 18 Jun 2002 11:10:50 GMT
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Viewed:
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1539 times
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In lugnet.general, Richard Marchetti writes:
> In lugnet.loc.nl, John Henry Kruer writes:
> > Oh, come on... Lego dosn't have the molds, they couldn't do it if they
> > wanted to.
>
> This same tired argument again and again.
Its only tired to those who refuse to accept that TLC doesn't have limitless
coffers.
> But, of course, they COULD do it with the right windows -- if they wished.
Yes, they *could.* And I could one day fly a manned spacecraft to Saturn. It
*could* happen, but it isn't very likely.
> What exactly do you think TLC is in the business of doing? Don't have the
> molds? Make new ones. It would jump the price? Maybe. I didn't realize any
> of us knew that much about their internal strategizing, although I admit
> it's not a bad assumption. But nobody knows for sure either, right?
I've heard from multiple sources that making a new mold costs $100,000.
Someone mentioned that a $15 price increase would be worthwhile to them for
those windows, but Lego would still have to sell 6,667 copies of the set just
to *cover* the cost of the mold. Since they are a business, as you keep
saying, they have to make a profit. Can you guarantee they'd sell enough to
cover their expenses and still make a worthwhile profit? I sure can't.
> I think that Brad Justus may have said the Legends sets would not have new
> molds made for them. Fine. That's a business decision that doesn't exclude
> making new molds for old elements as if such a thing existed only in the
> realm of the impossible.
I'm fairly sure Brad specifically meant "new molds of old parts we don't have
the molds for anymore," since what is the point of making a new part for a
classic set that neither existed then nor now?
Jeff
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