Subject:
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Re: Creator Set has 500 extra pieces in dazzling colors...
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Newsgroups:
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lugnet.general
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Followup-To:
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lugnet.off-topic.debate
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Date:
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Tue, 28 Sep 2004 05:58:58 GMT
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Viewed:
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1331 times
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In lugnet.general, David Eaton wrote:
> In lugnet.general, Steven D. Weiser wrote:
> > In lugnet.general, Christian Treczoks wrote:
> > > Well, someone has to pay for the US-only support programs (Event
> > > packets, LEGO Brick Masters, etc), the seemingly omnipresent commercials
> > > on American TVs and to make the prices in America competitive with
> > > Megablokes.
> >
> > Competetive with MegaBloks? Where have you been? Lego is priced at least
> > twice what the same same size MB set sells for here in the USA.
>
> Well, while Lego is about 2x MegaBlok prices in the US, European prices are
> typically between 1-2x the US price. So European Lego might cost as much as > 4x a comperable MegaBlok set.
>
> It's most likely one of the factors that has cause US prices to be as low as
> they are (hooray capitalism, I guess). Just imagine how much ground Lego
> would lose to MegaBloks if they started charging EU prices at your local
> Wal*Mart...
Since Wal*Mart was mentioned, I feel it important to mention that, increasingly,
the larger mass retailers in the US actually dictate and demand specific price
points on products they put on their store shelves. For example, if W*M wants
LEGO products with SRP of US $50 and below ONLY, that is what needs to be
delivered, else W*M will buy NOTHING. Also, W*M uses the practices of only
paying the amount THEY choose for their products AND does not even pay (most) of
their vendors until such time as their product has sold in the W*M stores!! W*M
and other mass retailers exert HUGE pressure on all suppliers who must either
comply or risk W*M not marketing their products at all.
Follow-up-to set for .0FF-TOPIC.DEBATE
....
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