Subject:
|
Re: Juniorization Lives, and comments on marketing strategy
|
Newsgroups:
|
lugnet.general
|
Date:
|
Mon, 5 Feb 2001 14:30:11 GMT
|
Viewed:
|
1265 times
|
| |
![Post a public reply to this message](/news/icon-reply.gif) | |
In lugnet.general, Kevin Johnston writes:
> What if Lego finds that the most logical step from Creator is to
> something like Bionicle?
That might actually be logical for some kids, like the frequently mentioned
kids who don't have much patience for building. But I doubt it would ever be
true for all kids. The "action figure" lines like Throwbots, Roboriders,
Bionicle have never been targeted at exactly the same audience as System.
That doesn't mean one is going to replace the other; they're for different
tastes. Of course, it's possible to enjoy both -- when I was a kid I had
tons of classic Space and Castle sets as well as action figures.
Also, note that another "logical step" might be from Bionicle to the simpler
Technic sets, then to the advanced Technic sets. Especially considering the
more complicated construction of the Rahi (Bionicle enemies), it's not that
far of a step. Probably smaller than the step from System to Technic, which
I never made until after my dark ages. Of course, some kids may never want
to build anything, and only play with action figures, even into adulthood;
there's quite a large adult action figure community as well. And that's fine.
Personally, I don't see the "action only" audience as LEGO's core audience,
even though Bionicle does involve more building and modularity than any
other action figure I know of. But they have been one part of our audience
since LEGO introduced roleplaying and themes. As always, you can do whatever
you want with our bricks -- build your own creations with them, build only
the primary model and roleplay with it, glue the primary model together and
put it on a shelf forever, make a Brickfilm, or encase floating pieces in
resin as an artwork(which I saw recently)... not everyone has the same
tastes, and they don't have to.
Tomas Clark
Producer, LEGO Direct
The views expressed in this post are not necessarily the views held by my
employer.
|
|
Message has 1 Reply:
Message is in Reply To:
40 Messages in This Thread: ![Juniorization Lives, and comments on marketing strategy -Tim Courtney (2-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Dave Schuler (2-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Lawrence Wilkes (2-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tim Courtney (2-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Dave Schuler (2-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tim Courtney (2-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Dave Schuler (2-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Lawrence Wilkes (2-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Todd Lehman (2-Feb-01 to lugnet.dear-lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tim Courtney (2-Feb-01 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Todd Lehman (3-Feb-01 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Richard Marchetti (3-Feb-01 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Steve Burge (5-Feb-01 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Juniorization Lives, and comments on marketing strategy -David Zorn (6-Feb-01 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Josh Baakko (3-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -James Simpson (6-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![NY Times article on strategy -John Heins (3-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: John Heins' article on strategy -David Zorn (6-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: John Heins' article on strategy -James Simpson (6-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: NY Times article on strategy -Jake McKee (6-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Adam Murtha (3-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Lawrence Wilkes (3-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Andy Lynch (3-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tomas Clark (3-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Kevin Johnston (4-Feb-01 to lugnet.dear-lego, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tim Courtney (4-Feb-01 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Erik Olson (4-Feb-01 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tim Courtney (4-Feb-01 to lugnet.general, lugnet.off-topic.fun)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Jake McKee (4-Feb-01 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Jonathan Wilson (4-Feb-01 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Kevin Johnston (5-Feb-01 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![You are here](/news/here.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tim Courtney (5-Feb-01 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -David Williams (3-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Josh Baakko (3-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Kirby Warden (3-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Jonathan Mizner (4-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Richard Marchetti (4-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/68.gif) ![Re: Juniorization Lives, and comments on marketing strategy -James Wilson (7-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -James Wilson (7-Feb-01 to lugnet.dear-lego)](/news/x.gif)
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
This Message and its Replies on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|