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In lugnet.dear-lego, Tim Courtney writes:
> --
> Within very short time, the LEGO brick has twice been named Toy of the
> Century. Fortune Business Magazine was the first in November 1999; then
> in January 2000 came the award from the British Association of Toy
> Retailers (BATR). We are naturally proud of the honour, which imposes on
> us an obligation to continue to do our best in the new millennium to
> strengthen the famous LEGO brand and to stimulate children's imagination,
> creativity and enthusiasm through play and learning.
> --
[followups to lugnet.general]
Hey, there's that branding thing again! TLC keeps saying it wants to be
the strongest brand among families with children by the year 2005, yada
yada yada yada yada, etc...
I'm really starting to worry that what that they're actually seeking to
strengthen is their brand equity.
Wouldn't it be nice if, instead of having the goal of being the strongest
brand among families with children, TLC's goal was simply to produce the
highest quality and best-loved, most played-with toys???
--Todd
"What do you want to build today?"
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Message has 1 Reply:
Message is in Reply To:
 | | Juniorization Lives, and comments on marketing strategy
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| Dear LEGO - From what we've heard we haven't seen the last of Juniorization. I'm very disappointed about the news re: the Jack Stone line. I wasn't too excited about the line to begin with (because it isn't my thing), but to hear that its Juniorized (...) (23 years ago, 2-Feb-01, to lugnet.dear-lego) !!
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