Subject:
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Re: Juniorization Lives, and comments on marketing strategy
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Newsgroups:
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lugnet.dear-lego
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Date:
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Fri, 2 Feb 2001 14:44:53 GMT
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Viewed:
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1699 times
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In lugnet.dear-lego, Tim Courtney writes:
> Pump LEGO in education. You have Dacta already, but how many people know
> Dacta exists, really?
That's a fantastic point. I was out of my Dark Ages for five years (and
26 years old) before I'd ever even heard of Dacta. Admittedly, I'm not the
best-informed consumer, but I'm not the dimmest, either. If I'd been aware
earlier of this alternative product source, I would certainly have taken
greater advantage of it.
> A world without limits - provided it remains limited by Juniorized products
> which you must market. I'm sorry but I don't see how single-purpose parts
> stimulate imagination. Just how many Juniorized sets can you take and create
> something you see posted on LUGNET with? That's imagination, not pre-fab toys.
> Go back to your roots, the concept is sound and it will not fail you if
> implemented correctly.
Another good point. We all know that the market now supports at least one
company in direct competition with LEGO, and that company's greatest
strength is its reliance on basic bricks rather than prefab "some assembly
required" sets. Regardless of the (perhaps) lesser quality of that other
brand, the fact remains that each year it occupies a larger slot on the
shelves of every retailer in my area, and presumably elsewhere, too. What
could be so attractive about an inferior brand that it draws people away
from tried and true LEGO? Time will tell...
Dave!
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Message is in Reply To:
 | | Juniorization Lives, and comments on marketing strategy
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| Dear LEGO - From what we've heard we haven't seen the last of Juniorization. I'm very disappointed about the news re: the Jack Stone line. I wasn't too excited about the line to begin with (because it isn't my thing), but to hear that its Juniorized (...) (24 years ago, 2-Feb-01, to lugnet.dear-lego) !!
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