Subject:
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Re: John Heins' article on strategy
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Newsgroups:
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lugnet.dear-lego
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Date:
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Tue, 6 Feb 2001 13:49:54 GMT
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Viewed:
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1747 times
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John, your whole post was excellent.
I really think that we ought to see more "Dear Lego" posts with constructive
ideas like these and less kvetching. We've got to understand that TLC is
saying that the crisis is that kids aren't buying Lego sets and what they
need from us is either to stop buying products on sale or come up with new
ideas to increase kids' demand for Lego.
David Zorn
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Message has 1 Reply:
 | | Re: John Heins' article on strategy
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| (...) Why? It's TLC's responsibility to make a go of it. I, the consumer, owe the maker of a luxury-goods commodity absolutely nothing. I, as a fan, am more than happy to financially support the company if I feel that the price is right...if, in (...) (23 years ago, 6-Feb-01, to lugnet.dear-lego)
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Message is in Reply To:
| | NY Times article on strategy
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| The New York Times had an article on TLC today focusing on the Bionicle line and TLC's positioning of this product as a form of "interactive" type "action figure" geared toward the 10 year old market - the age at which kids traditionally abandon (...) (23 years ago, 3-Feb-01, to lugnet.dear-lego) !
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