Subject:
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Re: Juniorization Lives, and comments on marketing strategy
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Newsgroups:
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lugnet.general
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Date:
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Mon, 5 Feb 2001 06:34:06 GMT
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Viewed:
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2341 times
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In lugnet.general, Jake McKee writes:
> I couldn't agree more. This is actually *wild* speculation! Remember the
> idea....create a _full_ product line that spans an age range of 0-99. How
> can this happen if any line goes away that targets an age range?
But here's another thought: the age range for System appears (to me) to be
shrinking. What used to make a great gift for a 9- to 10-year-old now makes
sense targeted at 6- or 7-year-olds. If Creator fills up the 4-6 range, that
leaves a smaller audience for System. (Since Jr.-ized System appears to be
dead, this has essentially already happened.)
> If creator is successful, then another gap in the product line has been
> filled. Terrific success both for the creator line, as well as the entire
> range. Once you get a kid hooked on LEGO toys, they will very likely
> transistion from one line to another as they grow older. If there are gaps
> in the line, how can this happen.
What if Lego finds that the most logical step from Creator is to something like
Bionicle?
Don't mind me, I'm just rumor-mongering.
Kevin
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