Subject:
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Re: Juniorization Lives, and comments on marketing strategy
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Newsgroups:
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lugnet.dear-lego
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Date:
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Wed, 7 Feb 2001 16:28:50 GMT
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Viewed:
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2233 times
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Okay, that was long and rant-ish. Here are the points I was trying to make,
in brief:
1. The problem isn't Juniorization, per se, but the application of it.
2. In order for Lego to survive, they must lure new consumers (small children).
3. Best way to keep small kids' attention in these short-attention-span
times is something quick to build. Hence Juniorization.
4. But, sets for older kids should not contain Juniorized elements, so as
to stimulate their imagination.
5. Lego designers should have a target age-group audience, and leave the
Juniorized elements out of anything targeted at someone older than 9-ish.
6. Lego is never going to care too much about AFOL, regardless of what they
say. We are the addicts. We are hooked. Unless we want to take up scale
modeling or scratchbuilding our creations, there is really no other outlet
for the AFOL's creative juices. So, we're stuck. Bummer.
James Wilson
Dallas
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Message is in Reply To:
40 Messages in This Thread: ![Juniorization Lives, and comments on marketing strategy -Tim Courtney (2-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Dave Schuler (2-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Lawrence Wilkes (2-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tim Courtney (2-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Dave Schuler (2-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tim Courtney (2-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Dave Schuler (2-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Lawrence Wilkes (2-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Todd Lehman (2-Feb-01 to lugnet.dear-lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tim Courtney (2-Feb-01 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Todd Lehman (3-Feb-01 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Richard Marchetti (3-Feb-01 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Steve Burge (5-Feb-01 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Juniorization Lives, and comments on marketing strategy -David Zorn (6-Feb-01 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Josh Baakko (3-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -James Simpson (6-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![NY Times article on strategy -John Heins (3-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: John Heins' article on strategy -David Zorn (6-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: John Heins' article on strategy -James Simpson (6-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: NY Times article on strategy -Jake McKee (6-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Adam Murtha (3-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Lawrence Wilkes (3-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Andy Lynch (3-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tomas Clark (3-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Kevin Johnston (4-Feb-01 to lugnet.dear-lego, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tim Courtney (4-Feb-01 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Erik Olson (4-Feb-01 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tim Courtney (4-Feb-01 to lugnet.general, lugnet.off-topic.fun)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Jake McKee (4-Feb-01 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Jonathan Wilson (4-Feb-01 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Kevin Johnston (5-Feb-01 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tomas Clark (5-Feb-01 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tim Courtney (5-Feb-01 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -David Williams (3-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Josh Baakko (3-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Kirby Warden (3-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Jonathan Mizner (4-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Richard Marchetti (4-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/68.gif) ![Re: Juniorization Lives, and comments on marketing strategy -James Wilson (7-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![You are here](/news/here.gif)
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