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 Dear LEGO / 2882
2881  |  2883
Subject: 
Re: Juniorization Lives, and comments on marketing strategy
Newsgroups: 
lugnet.dear-lego
Date: 
Fri, 2 Feb 2001 15:15:42 GMT
Viewed: 
1943 times
  
In lugnet.dear-lego, Dave Schuler writes:
In lugnet.dear-lego, Tim Courtney writes:
In lugnet.dear-lego, Lawrence Wilkes writes:

I wasn't too excited about the line to begin with (because it isn't my
thing), but to hear that its Juniorized AND Creator figs makes me cringe.

Isnt that called Playmobile?

Funny how they try to imitate other toy companies - first it was imitate
K'Nex with Znap - failed.  Now its Playmobil.  Gimme a break.

Maybe at this rate they'll eventually start imitating LEGO.

   Dave!

lol..

Well, what boggles my mind is they have a BETTER product concept and yet
they reduce themselves to imitating lesser toys.

-Tim



Message has 1 Reply:
  Re: Juniorization Lives, and comments on marketing strategy
 
(...) Yeah, that is baffling. It's like they're saying "We were the best toy of the century because we were the best in our niche, so now let's try to force ourselves blindly into someone else's well-established niche." Dave! (24 years ago, 2-Feb-01, to lugnet.dear-lego)

Message is in Reply To:
  Re: Juniorization Lives, and comments on marketing strategy
 
(...) Maybe at this rate they'll eventually start imitating LEGO. Dave! (24 years ago, 2-Feb-01, to lugnet.dear-lego)

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