General Discussion : 27417


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Subject:	Re: Juniorization Lives, and comments on marketing strategy
Newsgroups:	lugnet.general
Date:	Sun, 4 Feb 2001 22:14:39 GMT
Viewed:	1257 times

In lugnet.dear-lego, Kevin Johnston writes: > And even if they said there was no *plan* to stop marketing > mini-figures, that doesn't mean it won't happen, if Creator takes off and System > dwindles away. Isn't this pointless speculation? You'd be paranoid about the end of minifigs even if told otherwise? Like Tim said, stay focused. Tomas tried to explain "This does not mean the end of minifigs". And here we even have Alpha Team, aimed at a higher age group than Creator for sure. Harry Potter, figures as yet unknown, will be aimed at 8-12, the classic minifig audience. There will be more Star Wars for 2 more movies--why not minifigs in those? (Lego doesn't have an license to make 5" action figures anyway, Hasbro has that right.) Last year had new minifig themes, and they're now in the two lines that seem to be most credible amongst AFOLs currently (Life on Mars, Alpha Team). The bigger worry IMHO is still that licensed themes will push aside original themes--but look, there are two original themes this year. I'm not as likely to collect Alpha Team as some others, but I'm betting my oatmeal LOM is pulling its weight. -Erik just my 2 half-Technic-bushings for the weekend (hey, they also come in Throwbots)

Message has 2 Replies:

		Re: Juniorization Lives, and comments on marketing strategy
(...) But is LOM pulling your weight? I mean, with all that oatmeal you're betting, sure you're stocking up on LOM but you're probably stocking up too :^) (...) Some nifty little sets I haven't had the cash to collect yet...shame. But my priority is (...) (24 years ago, 4-Feb-01, to lugnet.general, lugnet.off-topic.fun)

		Re: Juniorization Lives, and comments on marketing strategy
Erik, I couldn't agree more. This is actually wild speculation! Remember the idea....create a _full_ product line that spans an age range of 0-99. How can this happen if any line goes away that targets an age range? If creator is successful, then (...) (24 years ago, 4-Feb-01, to lugnet.general)

Message is in Reply To:

		Re: Juniorization Lives, and comments on marketing strategy
(...) In lugnet.dear-lego, Tomas Clark writes: (...) Hmmm, every one of those product lines is distinctly apart from System in terms of both content and marketing-- except Creator. Creator overlaps with System in a pretty obvious way (obvious to me, (...) (24 years ago, 4-Feb-01, to lugnet.dear-lego, lugnet.general)

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