General Discussion : 27422


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Subject:	Re: Juniorization Lives, and comments on marketing strategy
Newsgroups:	lugnet.general
Date:	Sun, 4 Feb 2001 22:25:35 GMT
Viewed:	1847 times

Erik, I couldn't agree more. This is actually *wild* speculation! Remember the idea....create a _full_ product line that spans an age range of 0-99. How can this happen if any line goes away that targets an age range? If creator is successful, then another gap in the product line has been filled. Terrific success both for the creator line, as well as the entire range. Once you get a kid hooked on LEGO toys, they will very likely transistion from one line to another as they grow older. If there are gaps in the line, how can this happen. Imagine a bridge in the woods, spanning a large gorge...just like in some Indiana Jones movie. You know how some of the boards are missing, and it makes crossing the bridge a little more difficult. And if all the boards are there, you simply walk from one side of the bridge to the other. Now imagine that the side you start on is age 0, and the other side is age 99. Jake ---- Jake McKee Sr. Producer - LEGO Direct The views expressed in this message do not necessarily reflect those of my employeer In lugnet.general, Erik Olson writes: > In lugnet.dear-lego, Kevin Johnston writes: > > And even if they said there was no *plan* to stop marketing > > mini-figures, that doesn't mean it won't happen, if Creator takes off and System > > dwindles away. > > > Isn't this pointless speculation? You'd be paranoid about the end of > minifigs even if told otherwise? Like Tim said, stay focused.

Message has 2 Replies:

		Re: Juniorization Lives, and comments on marketing strategy
(...) Great idea, now it just needs to be put into practice. There needs to be more normal product line sets that are aimed at the higher age groups. In train for example, most AFOLs I know (including me) want trains that look like trains, how about (...) (24 years ago, 4-Feb-01, to lugnet.general)

		Re: Juniorization Lives, and comments on marketing strategy
(...) But here's another thought: the age range for System appears (to me) to be shrinking. What used to make a great gift for a 9- to 10-year-old now makes sense targeted at 6- or 7-year-olds. If Creator fills up the 4-6 range, that leaves a (...) (24 years ago, 5-Feb-01, to lugnet.general)

Message is in Reply To:

		Re: Juniorization Lives, and comments on marketing strategy
(...) Isn't this pointless speculation? You'd be paranoid about the end of minifigs even if told otherwise? Like Tim said, stay focused. Tomas tried to explain "This does not mean the end of minifigs". And here we even have Alpha Team, aimed at a (...) (24 years ago, 4-Feb-01, to lugnet.general)

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