Subject:
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Re: Juniorization Lives, and comments on marketing strategy
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Newsgroups:
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lugnet.general
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Date:
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Sun, 4 Feb 2001 22:25:35 GMT
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1687 times
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Erik,
I couldn't agree more. This is actually *wild* speculation! Remember the
idea....create a _full_ product line that spans an age range of 0-99. How
can this happen if any line goes away that targets an age range?
If creator is successful, then another gap in the product line has been
filled. Terrific success both for the creator line, as well as the entire
range. Once you get a kid hooked on LEGO toys, they will very likely
transistion from one line to another as they grow older. If there are gaps
in the line, how can this happen.
Imagine a bridge in the woods, spanning a large gorge...just like in some
Indiana Jones movie. You know how some of the boards are missing, and it
makes crossing the bridge a little more difficult. And if all the boards are
there, you simply walk from one side of the bridge to the other. Now imagine
that the side you start on is age 0, and the other side is age 99.
Jake
----
Jake McKee
Sr. Producer - LEGO Direct
The views expressed in this message do not necessarily reflect those of my
employeer
In lugnet.general, Erik Olson writes:
> In lugnet.dear-lego, Kevin Johnston writes:
> > And even if they said there was no *plan* to stop marketing
> > mini-figures, that doesn't mean it won't happen, if Creator takes off and System
> > dwindles away.
>
>
> Isn't this pointless speculation? You'd be paranoid about the end of
> minifigs even if told otherwise? Like Tim said, stay focused.
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40 Messages in This Thread: ![Juniorization Lives, and comments on marketing strategy -Tim Courtney (2-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Dave Schuler (2-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Lawrence Wilkes (2-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tim Courtney (2-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Dave Schuler (2-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tim Courtney (2-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Dave Schuler (2-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Lawrence Wilkes (2-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Todd Lehman (2-Feb-01 to lugnet.dear-lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tim Courtney (2-Feb-01 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Todd Lehman (3-Feb-01 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Richard Marchetti (3-Feb-01 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Steve Burge (5-Feb-01 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Juniorization Lives, and comments on marketing strategy -David Zorn (6-Feb-01 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Josh Baakko (3-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -James Simpson (6-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![NY Times article on strategy -John Heins (3-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: John Heins' article on strategy -David Zorn (6-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: John Heins' article on strategy -James Simpson (6-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: NY Times article on strategy -Jake McKee (6-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Adam Murtha (3-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Lawrence Wilkes (3-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Andy Lynch (3-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tomas Clark (3-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Kevin Johnston (4-Feb-01 to lugnet.dear-lego, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tim Courtney (4-Feb-01 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Erik Olson (4-Feb-01 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tim Courtney (4-Feb-01 to lugnet.general, lugnet.off-topic.fun)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![You are here](/news/here.gif) ![](/news/246.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Jonathan Wilson (4-Feb-01 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Kevin Johnston (5-Feb-01 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tomas Clark (5-Feb-01 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Tim Courtney (5-Feb-01 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -David Williams (3-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Josh Baakko (3-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Kirby Warden (3-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Jonathan Mizner (4-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -Richard Marchetti (4-Feb-01 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/68.gif) ![Re: Juniorization Lives, and comments on marketing strategy -James Wilson (7-Feb-01 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Juniorization Lives, and comments on marketing strategy -James Wilson (7-Feb-01 to lugnet.dear-lego)](/news/x.gif)
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