Subject:
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Re: NY Times article on strategy
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Newsgroups:
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lugnet.dear-lego
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Date:
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Tue, 6 Feb 2001 15:04:46 GMT
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Viewed:
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1884 times
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John, now THIS was a post that people pay attention to. The contents of this
message fall outside my area of control, but I can tell you that this is the
way to get the appropriate people within TLC to pay attention!
Great work and thanks for the feedback!
Jake
--
Sr. Producer
LEGO Direct
The views expressed here do not necessarily represent those of my employer
In lugnet.dear-lego, John Heins writes:
> The New York Times had an article on TLC today focusing on the Bionicle line
> and TLC's positioning of this product as a form of "interactive" type
> "action figure" geared toward the 10 year old market - the age at which kids
> traditionally abandon these toys. Sorry, but no web link.
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Message is in Reply To:
 | | NY Times article on strategy
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| The New York Times had an article on TLC today focusing on the Bionicle line and TLC's positioning of this product as a form of "interactive" type "action figure" geared toward the 10 year old market - the age at which kids traditionally abandon (...) (24 years ago, 3-Feb-01, to lugnet.dear-lego) !
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