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 Dear LEGO / 2891
2890  |  2892
Subject: 
Re: Juniorization Lives, and comments on marketing strategy
Newsgroups: 
lugnet.dear-lego
Date: 
Sat, 3 Feb 2001 09:41:36 GMT
Viewed: 
1751 times
  
I totaly agree with this. I, being 14 years old find the Lego sets of today
quite basic and boring especially all these peices moulded together.

I was looking through all my Lego product catalogues a couple of days ago
and was amazed at how much lego has changed in the past few years. A car
back in 1994 would have at least 30+ pieces but a car of today would have
about 15-20 pieces.

It goes to show that we are getting less pieces in sets and the sets are
getting very basic. Perhaps Juniorisation will go way to far and Town will
end up to be just like Duplo.



Message has 1 Reply:
  Re: Juniorization Lives, and comments on marketing strategy
 
(...) 15-20!, its more like 5-10! I have a few of the tow truck places (can't figure out the set #, but i don't really care about that), from 2 years ago, and the "Jeep" has 5 peices not counting the wheels! Josh "Where's the box car door again?" (...) (24 years ago, 3-Feb-01, to lugnet.dear-lego)

Message is in Reply To:
  Juniorization Lives, and comments on marketing strategy
 
Dear LEGO - From what we've heard we haven't seen the last of Juniorization. I'm very disappointed about the news re: the Jack Stone line. I wasn't too excited about the line to begin with (because it isn't my thing), but to hear that its Juniorized (...) (24 years ago, 2-Feb-01, to lugnet.dear-lego) !! 

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