Subject:
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Re: Juniorization Lives, and comments on marketing strategy
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Newsgroups:
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lugnet.dear-lego
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Date:
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Sun, 4 Feb 2001 21:07:19 GMT
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Viewed:
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1656 times
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In lugnet.dear-lego, Jonathan Mizner writes:
> Where a[re] they getting their information from?
Anecdotal as these examples may be, I have experienced the very same thing
-- overhearing a child or parent talk about needing to get a more complex
set than the juniorized sets provide. Even if TLC does extensive market
research (which I assume occurs, although I don't myself know the facts of
it), I find it hard to believe that their conclusions can so wildly disagree
with what all of us AFOL know intuitively and overhear in the toy stores
besides -- essentially, that even children do NOT want juniorized elements.
I don't know where the problem is, but I suspect it has to do with the
nature of the market testing.
Something is amiss...
-- Richard
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