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I think MegaBloks have wonderful designs, limited by
their brick quality. I hope they buy out TLG and use
the high-quality molds for better purposes! I am completely
convinced that the only reason the Star Wars sets are any
good is that there is a person from LucasArts with a large
stick who keeps whacking the TLG accountants and yelling "NO!"
when they suggest combining 6 pieces into one large unusable
yet cheaper piece.
I've commented before that the LegoLand theme parks are
full of models which look more like MegaBlok sets than
LEGO sets. That should be a strong wake-up call to TLG,
and I think the new big minifig and Statue of Liberty is
in response to that.
The Viking Ship was a technical marvel. Too bad it fell
apart when you tried to move the oars...
The Planetoids aliens are the best thing they ever made.
If LEGO offers custom parts packs, I hope the Ritvik site
sells instructions and links to the right LEGO bricks to use!
BTW, I like the name. Who can forget the "MegaBloks, Blast OFF!"
talking rocket nose-cone?
Oh, and I also think that MAXI MEGA BLOCKS are better than Primo
sets. My kids assure me they are easier to use, do not hurt as
much when you bonk yourself on the head with them, and taste better.
The Teletubbies things, though, were horrible.
-gyug
In lugnet.general, Todd Lehman writes:
> In lugnet.general, James Simpson writes:
> > A world without TLC frightens me. And it frightens me that the company may
> > be in trouble. Not grave trouble. Not yet. But maybe in a few years.
> > IMO, the new catalog indicates a slight shift in the right direction, but
> > not by much. Megabloks is coming on strong, and Lego needs to respond with
> > a call to arms. I find myself looking at the Megablok sets and wishing that
> > they were Lego. I'll remain loyal to the sets, but to paraphrase an earlier
> > poster, kids just being introduced to the brick have no reason to.
>
> I believe that LEGO can maintain its lead by continuing to design high-quality
> building sets which appeal to progressively larger market segments, but that
> the ultimate winner will not be the one who designs and sells the best sets.
>
> The leader in the plastic automatic binding brick market will be the company
> who can sell the most bricks to the most people for the most money the most
> often.
>
> I believe that five to ten years from now, pre-packaged sets designed by
> internal design teams will account for but a small percentage of the market
> leader's profits -- the rest coming from bulk element sales with phenominally
> low overhead compared to pre-packaged retail sets.
>
> The leader's customers will be able to choose exactly what they want to buy --
> brick for brick -- 100% online. The ERP to make this work is easier said than
> done, but someone will do it. The leader's website will give customers a
> truly outstanding positive experience, which they will remember and tell their
> friends and peers online. When a customer receives an order, it will include
> personally-tailored incentives to return online to buy more soon. Incentives
> may include gift certificates, coupons, parts-subscription discounts, and
> pointers to areas online with related building ideas -- anything to keep the
> enthusiasm up -- and it will vary from person to person, and the one who
> learns what motivates each person to buy more will profit the most.
>
> I believe that LEGO will ultimately prevail if and only if it can create a
> world-class presence online and sell raw bricks efficiently. LEGO has begun
> to scratch the surface with so-called "Bulk Paks." These is a great step in
> the right direction and a good sign that LEGO "gets it." There are still an
> infinite number of other things they could/should be doing, but it makes sense
> for them to pick the low-hanging fruit first. And kudos once again to Brad
> Justus at LEGO for all the hard work he has done internally over the past
> year.
>
> If I were Ritvik Holdings Inc., what would worry me more than anything else
> right now, however, would be the MEGA BLOKS(R) brand. It's a terrible name,
> and what's worse, there are BABY MEGA BLOCKS, MAXI MEGA BLOKS, MINI MEGA
> BLOKS, and MICRO MEGA BLOKS. (Can you guess which one competes head-to-head
> with LEGO(R) SYSTEM(TM) sized bricks?) On the other hand, the co-branding
> of SESAME STREET(R), TELETUBBIES(R), and NASCAR(R) with MEGA BLOKS(R) helps
> obscure that awful MEGA BLOKS(R) name, so they're not totally asleep at the
> wheel.
>
> What would you do if LEGO were YOUR toy company? What would it BE LIKE to
> be a customer? What would you do DIFFERENTLY from what they do now?
>
> I asked this question a while back -- here's the thread --
>
> http://news.lugnet.com/dear-lego/?n=736
>
> Jump in and share your thoughts! Let LEGO know how you feel!!!
>
> --Todd
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Message has 3 Replies:
 | | Re: Are you paying attention, LEGO?
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| (...) Wow, right on. Except for the hope Ritvik buys out TLC, I totally agree. (...) I have to smile, because I thought of Mega Bloks the first time I saw the Statue of Liberty. Not only did the color remind me of Mega Bloks, but so was the abundant (...) (24 years ago, 2-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands, lugnet.lego.direct)
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