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Basically TLC has 2 goals that several of you are paraphrasing.
1. Gaining market share through superior product.
One way to gain market share is by introducing potential long term customers
to your product. Does that mean get the kids at an earlier age with a
juniorized product? Parents do pay attention to age ratings on toys and
games, kids might ignore it but alot of parents don't especially when small
parts are easily and not so easily swallowed. Do AFOL's even make a blip on
Lego's marketing radar aside from Mindstorms and Technic product? What's a
superior product for AFOL's doesn't neccesarily translate into mainstream
sales growth.
And...
2. Customer service ie. giving us what we want.
The new online store is probably the most cost effective way for TLC to
address their very vocal and loyal customer minority. They definitly could
use more bulk pack variety on the store shelves, but to fill custom bulk
orders through their web site would encourage both new and hardcore Lego
fans to continue with their hobby. There quite a few things I would LOVE to
build but never will due lack of a certain part in bulk. TOO EXPENSIVE to
get it through individual sets for an adult, not to mention a kid trying to
get Mom or Dad to buy them 5 of the same Lego set. But jump on to the online
store and order 25, 50, 200 or however many you need of that part in bulk,
and at a good price. No need to pay for fancy boxes or extensive marketing
when it's a custom bulk order so it should be less expensive also.
Hey that's my 2 cents worth.
Keep Building!
Daniel
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66 Messages in This Thread: ![Are you paying attention, LEGO? -Mark Sandlin (30-Oct-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Are you paying attention, LEGO? -A. Mark Wilburn (30-Oct-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Are you paying attention, LEGO? -Bradley Dale (30-Oct-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Are you paying attention, LEGO? -Mark Sandlin (30-Oct-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Are you paying attention, LEGO? -Bradley Dale (31-Oct-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Are you paying attention, LEGO? -David Arnon (31-Oct-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Are you paying attention, LEGO? -Dave Schuler (31-Oct-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Are you paying attention, LEGO? -Tim Courtney (31-Oct-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Are you paying attention, LEGO? -Dave Schuler (31-Oct-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/46.gif) ![Re: Are you paying attention, LEGO? -Tim Courtney (31-Oct-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/46.gif) ![Re: Are you paying attention, LEGO? -James Simpson (31-Oct-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/46.gif) ![Re: Are you paying attention, LEGO? -Todd Lehman (31-Oct-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/246.gif) ![Re: Are you paying attention, LEGO? -Tim Courtney (31-Oct-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/246.gif) ![Re: Are you paying attention, LEGO? -Matthew Miller (1-Nov-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/46.gif) ![Re: Are you paying attention, LEGO? -Dave Schuler (1-Nov-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/46.gif) ![Re: Are you paying attention, LEGO? -Tim Courtney (1-Nov-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/246.gif) ![Re: Are you paying attention, LEGO? -Dave Schuler (1-Nov-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/46.gif) ![Re: Are you paying attention, LEGO? -Tim Courtney (1-Nov-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/46.gif) ![Re: Are you paying attention, LEGO? -Jonathan Reynolds (4-Nov-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif)
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![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Are you paying attention, LEGO? -Steve Bliss (1-Nov-00 to lugnet.off-topic.clone-brands)](/news/x.gif)
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![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Are you paying attention, LEGO? -Tom Stangl (31-Oct-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/246.gif) ![Re: Are you paying attention, LEGO? -Todd Lehman (31-Oct-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/246.gif) ![Re: Are you paying attention, LEGO? -Jonathan Wilson (1-Nov-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/46.gif) ![Re: Are you paying attention, LEGO? -Daniel Allen (1-Nov-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/46.gif) ![Re: Are you paying attention, LEGO? -Todd Lehman (1-Nov-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/246.gif) ![Re: Are you paying attention, LEGO? -Daniel Allen (1-Nov-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/246.gif) ![Re: Are you paying attention, LEGO? -Tim Courtney (1-Nov-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif)
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![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Are you paying attention, LEGO? -Mark Koeberl (5-Nov-00 to lugnet.lego.direct)](/news/x.gif) ![](/news/46.gif) ![Re: Are you paying attention, LEGO? -Julie Krenz (4-Nov-00 to lugnet.lego.direct)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Are you paying attention, LEGO? -Frank Filz (31-Oct-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/46.gif) ![Re: Are you paying attention, LEGO? -Todd Lehman (1-Nov-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/246.gif) ![Viability of Bulk sales (was Re: Are you paying attention, LEGO?) -Jeff Elliott (1-Nov-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/246.gif) ![Re: Viability of Bulk sales (was Re: Are you paying attention, LEGO?) -Eric Joslin (1-Nov-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif)
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![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Are you paying attention, LEGO? -Kerry Raymond (6-Nov-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/46.gif) ![Re: Are you paying attention, LEGO? -James Powell (6-Nov-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/46.gif) ![Re: Are you paying attention, LEGO? -Tom Stangl (6-Nov-00 to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif)
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