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Subject: 
Re: Are you paying attention, LEGO?
Newsgroups: 
lugnet.general
Followup-To: 
lugnet.general, lugnet.lego.direct, lugnet.dear-lego
Date: 
Tue, 31 Oct 2000 18:45:40 GMT
Viewed: 
833 times
  
"Mark Sandlin" <sandlin@nwlink.com> wrote in message
news:B6231630.61E7%sandlin@nwlink.com...
http://www.toymania.com/news/messages/964.shtml

OK, imagine you're a kid with no brand loyalty.

Are you gonna go for a Bionicle? Or are you gonna go for something that
transforms into a cool vehicle?

Now, I'm not gonna go buy any MB's, of course, but imagine what parents • and
kids with no brand loyalty are thinking.

Just something I hope LEGO is paying attention to.

~Mark "Muffin Head" Sandlin

This paragraph REALLY worries me:

Mega Bloks® is a worldwide leader in building blocks with sales in over 100
countries. The MEGA BLOKS® system features basic, theme and licensed
construction toys for boys and girls of all ages and adult collectors. Many
new and innovative construction sets have been introduced in 2000. As a
multiple Dr. Toy, Parents Choice and Early Childhood News award-winner, Mega
Bloks® remains focused on marketing fun and educational products of the
highest quality. To find out more about Mega Bloks® and its new products,
visit its website at www.megabloks.com.

Added lego.direct and dear-lego
--

Tim Courtney - tim@zacktron.com

http://www.ldraw.org - Centralized LDraw Resources
http://www.zacktron.com - Zacktron Alliance

ICQ: 23951114 - AIM: TimCourtne



Message has 1 Reply:
  Re: Are you paying attention, LEGO?
 
(...) Why does that worry you? If a competitor is able to manufacture a product that receives praise, and that product is still less popular than the leading brand, I'd think the leading brand would be elated. Alternatively, if MegaBloks keeps (...) (24 years ago, 31-Oct-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)  

Message is in Reply To:
  Are you paying attention, LEGO?
 
(URL) imagine you're a kid with no brand loyalty. Are you gonna go for a Bionicle? Or are you gonna go for something that transforms into a cool vehicle? Now, I'm not gonna go buy any MB's, of course, but imagine what parents and kids with no brand (...) (24 years ago, 30-Oct-00, to lugnet.general)  

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