General Discussion : 23710


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Subject:	Re: Are you paying attention, LEGO?
Newsgroups:	lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands
Date:	Tue, 31 Oct 2000 23:15:47 GMT
Viewed:	2529 times

In lugnet.general, Tom Stangl writes: > AND for those without Web access, they need to bring back buckets/tubs with > a vengeance, and market them as Bulk Packs, with a good variation - Drab > Bulk Bricks, Exotic Bulk Bricks (pastels, purple, orange, etc), Windows/ > doors (with MAYBE 10% doors, if that). Whoa, yah! You said it!!!! 400-pc. Classic Colors Builders Pack: Red, Blue, Yellow, White, Black (been there, done that, but still cool) 400-pc. Drab Colors Builders Pack: Dark Green, Dark Brown, Dark Gray, Light Gray, Tan 400-pc. Exotic Colors Builders Pack: Orange, Violet, Purple, Aqua, Medium Green 400-pc. Pastel Colors Builders Pack: Light Blue, Light Green, Light Yellow, Pink, Light Purple 400-pc. Transparent Colors Builders Pack: Trans-Red, Trans-Dark-Blue, Trans-Green, Trans-Chartreuse, Trans-Yellow, Crystal Clear Even if they were just 1x and 2x bricks like what they did with 639 and 1867 a few years ago: http://guide.lugnet.com/set/639 http://guide.lugnet.com/set/1867 I think LEGO could learn a thing or two studying candy product marketing. IIRC, Life Savers candies and Starburst fruit chews both have variety packs -- traditional flavors (cherry, lemon, lime, orange, etc.), exotic fruit flavors (pineapple, coconut, tangerine, etc.) and more. But I also find it hard to believe that they haven't already thought of this...because Mega Bloks already produced a drab bricks bulk pack back in the mid- to late 90's and I think they even had a box or bucket of fluorescent bricks, didn't they? --Todd

Message has 3 Replies:

		Re: Are you paying attention, LEGO?
(...) I am guessing that Trans-Chartreuse is the color used on blacktron II? (...) sounds good but you forgot my all time favorite color, trans orange. (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)

		Re: Are you paying attention, LEGO?
(...) Maybe "Earth Tones"? "Drab" doesn't exactly have a great marketing ring... (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)

		Re: Are you paying attention, LEGO?
(...) snip... Sort of like those tall Mega Blok buckets on sale for $8 at Shopko? I like those tall buckets, and some of those colors. The lids with their studs are also useful. IMO, Ritvik is trying harder to make customers happy than TLC. If they (...) (24 years ago, 2-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands, lugnet.lego.direct)

Message is in Reply To:

		Re: Are you paying attention, LEGO?
(...) Only if they lower their prices to the point where people feel they are getting a good deal. There are very few bulk packs I feel are a truly good deal (train windows/doors ARE a good deal). The plain brick prices, frankly, SUCK. And if TLC (...) (24 years ago, 31-Oct-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)

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