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Todd Lehman wrote:
> I believe that five to ten years from now, pre-packaged sets designed by
> internal design teams will account for but a small percentage of the market
> leader's profits -- the rest coming from bulk element sales with phenominally
> low overhead compared to pre-packaged retail sets.
Only if they lower their prices to the point where people feel they are getting a
good deal. There are very few bulk packs I feel are a truly good deal (train
windows/doors ARE a good deal). The plain brick prices, frankly, SUCK.
And if TLC truly intends to make bulk WORK, they need to offer true bulk packs, at
several levels. Packs of 100/500/1000 are not unreasonable for plain bricks, and
10/50/100 for specialty pieces, if they also price them cheaper per piece on the
larger packs.
AND for those without Web access, they need to bring back buckets/tubs with a
vengeance, and market them as Bulk Packs, with a good variation - Drab Bulk
Bricks, Exotic Bulk Bricks (pastels, purple, orange, etc), Windows/doors (with
MAYBE 10% doors, if that).
--
| Tom Stangl, Technical Support Netscape Communications Corp
| Please do not associate my personal views with my employer
|
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Message has 2 Replies: | | Re: Are you paying attention, LEGO?
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| (...) Whoa, yah! You said it!!!! 400-pc. Classic Colors Builders Pack: Red, Blue, Yellow, White, Black (been there, done that, but still cool) 400-pc. Drab Colors Builders Pack: Dark Green, Dark Brown, Dark Gray, Light Gray, Tan 400-pc. Exotic (...) (24 years ago, 31-Oct-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | Re: Are you paying attention, LEGO?
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| Tom Stangl wrote: snip... (...) When are the blue tubs supposed to end? I recently found more that had a production date of September 2000. Doesn't seem like they're being discontinued here in Wisconsin. This is not a complaint. :) Mark (24 years ago, 5-Nov-00, to lugnet.lego.direct)
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