Dear LEGO : 2592


Dear LEGO / 2592	2591 \| 2593

Subject:	Re: Are you paying attention, LEGO?
Newsgroups:	lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands
Date:	Wed, 1 Nov 2000 01:39:57 GMT
Viewed:	300 times

In lugnet.general, Todd Lehman writes: > The leader's customers will be able to choose exactly what they want to buy -- > brick for brick -- 100% online. The ERP to make this work is easier said than > done, but someone will do it. Alvin Toffler fantasized about the total customization of mass production in the 70s ("Future Shock" and so on.) Fifteen years later, Dell was held up as proof of the concept. Ten years after that, Dell hasn't changed, and nobody is ordering customized spoons. Yes, Toffler's examples included spoons shaped by robots to be different from your neighbor's. Give him some slack, it was the 70s, and he didn't play with Lego. My mailbox hasn't gotten any bigger in 61 years. Today I went to pick up Lego packages in person. My mail is still limited by what will fit into a carrier's twin sack in one day, or by the size of a steel locker out front on the lawn. Just another bottleneck. -Erik

Message has 2 Replies:

		Re: Are you paying attention, LEGO?
(...) -- (...) than (...) Ah, one advantage of living in an apartment complex is that the carrier shows up in his truck, which generally seems to hold plenty of packages. What is also usually a benefit is that if I'm not there to sign for a package, (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)

		Re: Are you paying attention, LEGO?
(...) Toffler's example was a little different from the Dell incarnation, though, and not just in the nature of the product. The manufacturing of spoons piece-by-piece to be different from one's neighbors entails a manipulation of each item in (...) (24 years ago, 1-Nov-00, to lugnet.off-topic.debate)

Message is in Reply To:

		Re: Are you paying attention, LEGO?
(...) I believe that LEGO can maintain its lead by continuing to design high-quality building sets which appeal to progressively larger market segments, but that the ultimate winner will not be the one who designs and sells the best sets. The leader (...) (24 years ago, 31-Oct-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands) !

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