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Subject: 
Who Lied? (was: Halving the colours in the palette - Lego Life Sept 2004)
Newsgroups: 
lugnet.color
Date: 
Thu, 9 Dec 2004 05:25:56 GMT
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In lugnet.color, William Howard wrote:
   Teaser - http://www.brickshelf.com/gallery/whoward69/misc/colours/legocolournewsteaser.jpg

Article - http://www.brickshelf.com/gallery/whoward69/misc/colours/legocolournews.jpg

Scans are unedited (except to remove some names from the yellow block at the bottom of the article)

(secondary links to same scans Teaser - http://mysite.wanadoo-members.co.uk/material/lego/LegoColourNewsTeaser.jpg Article - http://mysite.wanadoo-members.co.uk/material/lego/LegoColourNews.jpg )

Reading the LEGO Life article, I thought back to Jake McKee’s original explanation for the color change back in May. I noticed some discrepancies.

Contrast this passage from the article:

Reducing the number of used colours is part of the Sourcing for the Future project, which aims among other things to cut the Company’s raw material and plastics costs.

with this statement by Jake McKee:

This initiative led to a revised color palette. This new color palette included some deletions of low-use colors, additions of new colors, and some tweaks to the existing colors. The goal in all these changes was completely and totally focused on creating the absolute best set of LEGO colors possible.

There has been a great deal of assumptions posted about the reasons we made the changes. Everything from trying to copy MEGABloks, to trying to save money on recycling parts. I know it seems hard to believe (unless you really think about the long-term history and attitude of this company), but it really is as simple as trying to create a sustainable and consistent color palette for the future.

Jake went through a lot of trouble to get the “real” story on why the color change happened:

My goal here is to simple share the real story of how the color change to be. Sorry for taking so long to get this out to you. In an effort to be 100% accurate, I wanted to fact check like mad before posting. I know that some people won’t believe this is the “real” story, but if you have a stack of Bibles, I’m ready to swear on them.

So my question is: who lied to whom and why?

Did Jake cover up the real reason for the color change and give AFOLs a tale that focused on TLC’s desire for the best product rather than its need to cut costs? Or did Jake’s bosses decide it was a good idea to give their spokesman a bogus explanation instead of the real one?

I think we deserve an explanation.

Marc Nelson Jr.



Message has 3 Replies:
  Re: Who Lied? (was: Halving the colours in the palette - Lego Life Sept 2004)
 
(...) Wait-- how are these in contrast? Do you know that these came out of the same initiative? Do you know that something hasn't changed in the meantime? It's been over a year since the color change actually HAPPENED, and as far as I can tell, this (...) (20 years ago, 9-Dec-04, to lugnet.color, FTX)  
  Re: Who Lied? (was: Halving the colours in the palette - Lego Life Sept 2004)
 
I think this is a new initiative to further cut costs. Its funny one part of Lego decides it needs to control the pallette and amount of "usuable parts" in the system, while another part keeps on coming out with new colors and new parts (molds) for (...) (20 years ago, 9-Dec-04, to lugnet.color, FTX)
  Re: Who Lied? (was: Halving the colours in the palette - Lego Life Sept 2004)
 
(...) (Hefts large clue-stick) The colour change was initiated in 2000 by the Design Group - as an exercise in improving how the colours play together. The palette reduction seems to have been initiated in 2004 by the "Sourcing for the Future" group (...) (20 years ago, 10-Dec-04, to lugnet.color, FTX)

Message is in Reply To:
  Halving the colours in the palette - Lego Life Sept 2004
 
Teaser - (URL) - (URL) are unedited (except to remove some names from the yellow block at the bottom of the article) (secondary links to same scans Teaser - (URL) - (URL) (20 years ago, 8-Dec-04, to lugnet.color) !! 

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