Subject:
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Who Lied? (was: Halving the colours in the palette - Lego Life Sept 2004)
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Newsgroups:
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lugnet.color
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Date:
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Thu, 9 Dec 2004 05:25:56 GMT
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Highlighted:
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(details)
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1360 times
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In lugnet.color, William Howard wrote:
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Teaser -
http://www.brickshelf.com/gallery/whoward69/misc/colours/legocolournewsteaser.jpg
Article -
http://www.brickshelf.com/gallery/whoward69/misc/colours/legocolournews.jpg
Scans are unedited (except to remove some names from the yellow block at the
bottom of the article)
(secondary links to same scans
Teaser -
http://mysite.wanadoo-members.co.uk/material/lego/LegoColourNewsTeaser.jpg
Article - http://mysite.wanadoo-members.co.uk/material/lego/LegoColourNews.jpg
)
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Reading the LEGO Life article, I thought back to Jake McKee’s
original explanation for the color change
back in May. I noticed some discrepancies.
Contrast this passage from the
article:
Reducing the number of used colours is part of the Sourcing for the Future
project, which aims among other things to cut the Company’s raw material and
plastics costs.
with this statement by Jake McKee:
This initiative led to a revised color palette. This new color palette included
some deletions of low-use colors, additions of new colors, and some tweaks to
the existing colors. The goal in all these changes was completely and totally
focused on creating the absolute best set of LEGO colors possible.
There has been a great deal of assumptions posted about the reasons we made the
changes. Everything from trying to copy MEGABloks, to trying to save money on
recycling parts. I know it seems hard to believe (unless you really think about
the long-term history and attitude of this company), but it really is as simple
as trying to create a sustainable and consistent color palette for the future.
Jake went through a lot of trouble to get the “real” story on why the color
change happened:
My goal here is to simple share the real story of how the color change to be.
Sorry for taking so long to get this out to you. In an effort to be 100%
accurate, I wanted to fact check like mad before posting. I know that some
people won’t believe this is the “real” story, but if you have a stack of
Bibles, I’m ready to swear on them.
So my question is: who lied to whom and why?
Did Jake cover up the real reason for the color change and give AFOLs a tale
that focused on TLC’s desire for the best product rather than its need to cut
costs? Or did Jake’s bosses decide it was a good idea to give their spokesman a
bogus explanation instead of the real one?
I think we deserve an explanation.
Marc Nelson Jr.
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