Subject:
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Re: Castle Accesseries for Knight's Kingdom
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Newsgroups:
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lugnet.castle
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Date:
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Fri, 13 Oct 2000 15:29:12 GMT
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Viewed:
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602 times
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> > I too think a Lego/Tolkien team up would be great. The Orcs, Trolls, and
> > Hobbits would be lots of fun. But I think the closest we will get will be
> > the Harry Potter theme. More than likely Tolkien will be considered too
> > grown-up for Lego's target consumers (ie, not us AFOL).
I don't know that it's "too grown-up," but I don't think Tolkien is as
present in the popular consciousness as Harry Potter. That's not to say
Tolkien isn't the foundation of modern fantasy, but I think the average child
today is vastly more familiar with Potter than with Middle Earth.
For that reason, if a marketing choice were to be made between the two, it
only makes sense for TLC to go with the more identifiable product line. As
far as marketability, MERP has never had especially vigorous sales figures,
and much of the recent LotR action figure line is gathering dust at various
retail outlets. Again, this is not to decry Tolkien's contribution to the
genre, but it doesn't seem like the kind of "sure thing" TLC would seemingly
prefer to pursue.
Dave!
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Message has 1 Reply:
 | | Re: Castle Accesseries for Knight's Kingdom
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| (...) I think this is true, but with the first LOTR movie being released in December 2001, public consciousness will skyrocket. (...) I think this is mainly because the figures SUCK. I was excited about them until I saw pictures. The Balrog looks (...) (24 years ago, 13-Oct-00, to lugnet.castle)
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Message is in Reply To:
| | Re: Castle Accesseries for Knight's Kingdom
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| (...) I think the problem for TLC would be the licensing issue. IIRC, Christopher Tolkien owns the rights to the Tolkien estate and any Tolkien-themed products that are released have to be approved by the estate. They apparently have very rigid (...) (24 years ago, 13-Oct-00, to lugnet.castle)
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