Subject:
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Re: Castle Accesseries for Knight's Kingdom
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Newsgroups:
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lugnet.off-topic.debate
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Date:
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Fri, 13 Oct 2000 20:21:08 GMT
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Viewed:
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659 times
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In lugnet.off-topic.debate, Timothy Carl Buchheim writes:
> Dave Schuler wrote:
> I understand also the "one fish/two fish--one LEGO/two LEGO" reasoning, but
> it can hardly be denied that the English language holds some precendent for
> pluralization by the addition of an "S". If a person refers to a single brick
> as a LEGO, I think the person can be forgiven for making the mistake,
> especially if he hasn't heard the TLC caution to the contrary.
>
> This has nothing to due with the English language's rules for
> pluralization. It's a legal issue of trademark dilution.
I'm not disputing that. In fact, one of the first points in my original
post was a recognition of the possibility of product dilution. Nor am I
asserting "Legos" as the correct form; I'm simply saying that, if a person
identifies a single brick as "a Lego," it is not incomprehensible that the
same person would refer to several bricks as "Legos," considering that "S" is
an adequate pluralization in countless other examples. Whether or not it's
correct from a trademark standpoint isn't the issue; in common experience the
false plural construction is adequately descriptive. The fact that it dilutes
the trademark is unfortunate, but it happens nonetheless.
Dave!
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Message has 1 Reply:
 | | Re: Castle Accesseries for Knight's Kingdom
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| You also have to consider that most people just don't care. If you go around correcting people, they're going to roll their eyes and give you that look reserved for Trekkie conventions and people like me who stood out in line all night for Star Wars (...) (24 years ago, 13-Oct-00, to lugnet.off-topic.debate)
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Message is in Reply To:
| | Re: Castle Accesseries for Knight's Kingdom
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| (...) This has nothing to due with the English language's rules for pluralization. It's a legal issue of trademark dilution. By referring to their products as LEGO bricks, LEGO building toys, etc., the Lego Company is trying to avoid having their (...) (24 years ago, 13-Oct-00, to lugnet.off-topic.debate)
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