Subject:
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Re: Castle Accesseries for Knight's Kingdom
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Newsgroups:
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lugnet.castle
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Date:
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Sat, 14 Oct 2000 02:22:53 GMT
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Viewed:
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988 times
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In lugnet.castle, Richard Sperber writes:
> As I understand it,
> TLC has committed itself to the following, taken from their press release:
>
> http://www.lego.com/info/pressspecific.asp?PressReleaseId=90&Year=2000
>
> "The LEGO Company’s vision is for children and adults all over the world to
> experience positive and happy associations every time they see and/or use a
> LEGO product. We also wish people to link the LEGO brand with values such as
> creativity, imagination, unlimited opportunity, self-fulfilment, development,
> quality and innovation. In concrete terms, our goal is for the LEGO brand to
> be known as the strongest brand in the world among families with children by
> 2005."
>
> Pay particular attention to the last sentence. Hopefully, they will continue
> to do so by winning over fantasy enthusists.
>
> Rich
Notice they only refer to the LEGO brand in this quote, not the LEGO brick.
The LEGO brand is rapidly expanding into computer games, books, multimedia,
clothing, clocks, watches, etc....
Where will it end?
John
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Message has 1 Reply:
 | | Re: Castle Accesseries for Knight's Kingdom
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| (...) I'll prolly get shot for this but it's almost 6am and I can't stop myself.(1) "LEGO - the lunch box!" "LEGO - the placemats!" "LEGO - the flamethrower! (This one goes over well with the kids..)" "And MY favorite - LEGO - the Talking Timmy (...) (24 years ago, 14-Oct-00, to lugnet.castle)
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Message is in Reply To:
| | Re: Castle Accesseries for Knight's Kingdom
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| (...) Well, if TLC wants to bring legos into the realm of collectors (ie. the chrome and ninja sets, along with the Minifigs Collections) then they appear to be targeting the older consumer also. As one of these, I can say that some sort of Fantasy (...) (24 years ago, 12-Oct-00, to lugnet.castle)
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