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Subject: 
Re: Castle Accesseries for Knight's Kingdom
Newsgroups: 
lugnet.castle
Date: 
Sat, 14 Oct 2000 09:47:30 GMT
Viewed: 
874 times
  
In lugnet.castle, John Radtke writes:
In lugnet.castle, Richard Sperber writes:
As I understand it,
TLC has committed itself to the following, taken from their press release:

http://www.lego.com/info/pressspecific.asp?PressReleaseId=90&Year=2000

"The LEGO Company’s vision is for children and adults all over the world to
experience positive and happy associations every time they see and/or use a
LEGO product. We also wish people to link the LEGO brand with values such as
creativity, imagination, unlimited opportunity, self-fulfilment, development,
quality and innovation. In concrete terms, our goal is for the LEGO brand to
be known as the strongest brand in the world among families with children by
2005."

Pay particular attention to the last sentence.  Hopefully, they will continue
to do so by winning over fantasy enthusists.

Rich

Notice they only refer to the LEGO brand in this quote, not the LEGO brick.
The LEGO brand is rapidly expanding into computer games, books, multimedia,
clothing, clocks, watches, etc....

Where will it end?

John

I'll prolly get shot for this but it's almost 6am and I can't stop myself.(1)

"LEGO - the lunch box!"
"LEGO - the placemats!"
"LEGO - the flamethrower! (This one goes over well with the kids..)"
"And MY favorite - LEGO - the Talking Timmy Doll!"
*sound of string pulling* Talking Timmy: "May the Brick be with you!"

"Adorable.."


Joel

(1) Most humble apologies to the ever wonderful and witty Mel Brooks and for
the blatant brutalization of a portion of Spaceballs - the Movie.



Message is in Reply To:
  Re: Castle Accesseries for Knight's Kingdom
 
(...) Notice they only refer to the LEGO brand in this quote, not the LEGO brick. The LEGO brand is rapidly expanding into computer games, books, multimedia, clothing, clocks, watches, etc.... Where will it end? John (24 years ago, 14-Oct-00, to lugnet.castle)

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