Subject:
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Re: Fed UP!!!!!!!!
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Newsgroups:
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lugnet.market.theory
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Date:
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Wed, 21 Jul 2004 19:45:15 GMT
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Viewed:
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4290 times
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In lugnet.market.theory, J. Spencer Rezkalla wrote:
> In lugnet.market.theory, Chris Phillips wrote:
>
> > Penny wise, pound foolish. They do small things that we like, but then do major
> > things that we hate. And then they tell us that we're not important to them.
>
> They've never said that. 5% is simply 5%.
When the AFOL community asks for something and the response is that we represent
only 5% of their market so don't expect anything, that does send the message
that we are not important to them. (If they want to give me "only 5%" of the
money they lost last year, I won't complain!)
I'm not saying that 5% (or whatever) of a market should dominate the product
offerings to the other 95%. But I don't think that the wants/needs of the AFOL
community are necessarily at odds with the wants/needs of the little kid/parent
market, either. If the stated expectation is that 95% of customers won't care
one way or the other, and that 5% are raving fanatics, well, you do what matters
to the customers to whom it matters. "Only the best is good enough", right?
> Each company decision has a business case behind it.
> Certain AFOL wants have favorable cases, others don't. You may
> believe their business analysis is inherently flawed in some way, but unless
> you can actually demonstrate it - with numbers, not conjecture - does it
> really matter?
It probably doesn't matter because the admiral tell us the battleship can't turn
around anyway. But I don't think it is "conjecture" to take the best numbers we
have (actual membership counts on several popular free and for-fee services) and
try to extrapolate from there. This is exactly how stock analysts predict 6
months in advance how many pennies per share a company is going to profit.
I find it remarkably self-defeating for this community to accept as fact that
our wishes are somehow inconsistent with those of the general market, or that we
are the 5% tail wagging the 95% dog. As Lar++ has patiently pointed out, we
have market influence that goes well beyond our personal buying power. I just
happen to believe that our buying power is being underestimated. TLC is not
infallible, as they have amply demonstrated over the past few years.
- Chris.
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Message is in Reply To:
 | | Re: Fed UP!!!!!!!!
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| (...) They've never said that. 5% is simply 5%. Each company decision has a business case behind it. Certain AFOL wants have favorable cases, others don't. You may believe their business analysis is inherently flawed in some way, but unless you can (...) (20 years ago, 21-Jul-04, to lugnet.market.theory)
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