Subject:
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Re: Fed UP!!!!!!!!
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Newsgroups:
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lugnet.market.theory
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Date:
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Tue, 20 Jul 2004 04:44:50 GMT
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Viewed:
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3077 times
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In lugnet.color, Alfred Speredelozzi wrote:
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...I can accept that AFOLs represent 5% of the market...
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I’ve wondered about this for quite some time now...is that 5% supposed to be by
straight head-count, or by total dollar sales? If it’s by the head, then we
should be accounting for a rather hefty chunk of their gross income.
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Message has 2 Replies:
 | | Re: Fed UP!!!!!!!!
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| (...) Pretty sure that's sales. AFOL's probably number in the 10's of thousands at most, and child customers probably number in the 10's of millions. Assuming that guess is even moderately accurate, that'd put each AFOL buying enough annually to (...) (20 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
| | | Re: Fed UP!!!!!!!!
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| (...) I remember Brad saying at BF03 that it was 5% of sales. However, much of those sales are at Walmart, Kmart, Target - which doesn't collect stats on who the customer is or for whom the customer is buying (adults for kids vs. adults for adults). (...) (20 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
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Message is in Reply To:
| | Re: Fed UP!!!!!!!!
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| (...) Lego may or may not care what we think. At their peril. And since I have already said my piece, I will add a quote of someone else's to the fray. This was not written about lego: ===quote=== (from (URL) by Rick Phillips) "Marshall Fields, the (...) (20 years ago, 20-Jul-04, to lugnet.color, FTX)
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