Subject:
|
Re: Fed UP!!!!!!!!
|
Newsgroups:
|
lugnet.market.theory
|
Date:
|
Wed, 21 Jul 2004 04:20:31 GMT
|
Viewed:
|
3931 times
|
| |
|
|
In lugnet.market.theory, Larry Pieniazek wrote:
> The big business case, it seems to me, is not our personal volume, but our
> influence on others by our activities. To pick just one example...
>
> How much is a 3 minute spot on a local morning newscast (in Detroit, say),
> extolling the virtues of LEGO and exhorting people to come to a show to see it
> in action, worth? I'd venture it's "worth" more than the total margin on sales
> to all the AFOLs (overt or sleeper or whatever) in Michigan (say) for a week (or
> even a month), in terms of building brand awareness.
Certainly. Three minutes of free TV advertising isn't cheap in any market - even
Detroit hehe. But I have to wonder if our train shows really have a positive
effect on Lego sales. No doubt people love the layouts, but on some level I
think it can be kind of deflating/intimidating to see our huge detailed layout
and then later sit down at home with a catalog and find out that it'll cost $160
just to get a Lego train that just runs around a simple circle. I don't know.
It's just a theory...
Spencer
|
|
Message has 1 Reply:
Message is in Reply To:
 | | Re: Fed UP!!!!!!!!
|
| (...) The big business case, it seems to me, is not our personal volume, but our influence on others by our activities. To pick just one example... How much is a 3 minute spot on a local morning newscast (in Detroit, say), extolling the virtues of (...) (20 years ago, 21-Jul-04, to lugnet.market.theory)
|
42 Messages in This Thread:
 
 
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
This Message and its Replies on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
