Subject:
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Re: AFOLs as a % of sales
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Newsgroups:
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lugnet.market.theory
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Date:
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Tue, 20 Jul 2004 17:50:54 GMT
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Viewed:
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3187 times
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In lugnet.market.theory, David Eaton wrote:
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If it were 5% by head-count, I’d guess we were between 30% and 70% of their
sales, and that’d be just crazy.
DaveE
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And they’d be doing everything we ask for, instead of just doing a lot of
the things we ask for. (Pick-a-Brick, bulk packs, Legends, etc...)
JohnG, GMLTC
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Message is in Reply To:
 | | Re: Fed UP!!!!!!!!
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| (...) Pretty sure that's sales. AFOL's probably number in the 10's of thousands at most, and child customers probably number in the 10's of millions. Assuming that guess is even moderately accurate, that'd put each AFOL buying enough annually to (...) (20 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
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