Subject:
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Re: Fed UP!!!!!!!!
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Newsgroups:
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lugnet.market.theory
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Date:
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Tue, 20 Jul 2004 17:29:37 GMT
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Viewed:
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3088 times
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In lugnet.market.theory, David Laswell wrote:
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In lugnet.color, Alfred Speredelozzi wrote:
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...I can accept that AFOLs represent 5% of the market...
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I’ve wondered about this for quite some time now...is that 5% supposed to be
by straight head-count, or by total dollar sales? If it’s by the head, then
we should be accounting for a rather hefty chunk of their gross income.
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Pretty sure that’s sales. AFOL’s probably number in the 10’s of thousands at
most, and child customers probably number in the 10’s of millions. Assuming that
guess is even moderately accurate, that’d put each AFOL buying enough annually
to account for about 20 kids’ annual purchases. I guess that’s not an overly
outlandish guess-- I woulda guessed offhand that each AFOL accounts for about
between 10 and 50 kids, but that’s still well within a factor of 10.
If it were 5% by head-count, I’d guess we were between 30% and 70% of their
sales, and that’d be just crazy.
DaveE
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Message has 1 Reply:
 | | Re: AFOLs as a % of sales
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| (...) And they'd be doing everything we ask for, instead of just doing a lot of the things we ask for. (Pick-a-Brick, bulk packs, Legends, etc...) JohnG, GMLTC (20 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
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Message is in Reply To:
| | Re: Fed UP!!!!!!!!
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| (...) I've wondered about this for quite some time now...is that 5% supposed to be by straight head-count, or by total dollar sales? If it's by the head, then we should be accounting for a rather hefty chunk of their gross income. (20 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
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