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> In lugnet.lego.direct, Rose Regner writes:
> I think that it was interesting, but this topic has been discussed numerous
> times. One Lego employee wrote about it http://news.lugnet.com/lego/?n=89
>
> "As you might imagine, the lack of time is one of the significant factors
> that hinders our responses. To write a detailed response that caters to
> your needs is quite a complex task. Some of your questions would require
> volumes to answer rather than a short, quick message. Case in point:
> "Juniorization." I can tell you right now that kids have told the Company
> that they have less time to build and want things that are faster to build,
> therefore the Company has created what you call "Juniorized" sets. [The
> very fact that I mentioned this is likely to solicit a mile long response
> which we will not likely be able to respond to(which brings me to the next
> point).]"
Yet this "marketing reasearch" directly contradicts that which I observed as an
Assistant Manager at KB Toys. As my original post stated many parents and kids
thought Mega Blocks sets were the good Lego sets. Most of the people that know
the difference ask if we have any good Lego sets like the Mega Blocks sets.
Yesterday I overheard a Woman comment to a friend: "The quality of Lego sets
has gone way down. Half of it isn't even made with pieces anymore." She
bought the red helecopter Mega Blocks set.
> Since this post, I feel that we are wasting our time.
If that is the case then TLC is ignoring the core market of kids that they
claim to be a company for. TLC needs to stop marketing to kids in general and
start marketing to kids that like construction toys. I firmly belive, after
withnessing what I have at my job, that is the major problem TLC suffers right
now. My question is: How many years can TLC operate in the red before they
either get the message or cease to be?
>
> I think the jack stone and creator sets are suppose to fill the 3-6 year old
> gap in their line and these may very well be juniorized. I can be hopeful
> that maybe this means they will not juniorize town any more, but I am sure
> Lego will disappoint me.
>
> Rose
-Mike Petrucelli
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