| |
> "Mike Petrucelli" <lordinsanity@usa.net> wrote in message • ...
> > Yet this "marketing reasearch" directly contradicts that which I observed as • an
> > Assistant Manager at KB Toys. As my original post stated many parents and • kids
> > thought Mega Blocks sets were the good Lego sets. Most of the people that • know
> > the difference ask if we have any good Lego sets like the Mega Blocks sets.
> > Yesterday I overheard a Woman comment to a friend: "The quality of Lego sets
> > has gone way down. Half of it isn't even made with pieces anymore." She
> > bought the red helecopter Mega Blocks set.
That pretty much sums it up, doesn't it? No, MB bricks aren't as good as
LEGO. Nobody said they were... but can they be a satisfactory (and cheap)
substitute? To some people, in some cases... definitely. This is especially
true in the case you illustrate: parents who don't care what brand of
building bricks to get their children, and subsequently those children who
won't have grown up with any particular brand loyalty.
...snip...
> That's why I want to do that survey, but, I want to do a lot of other things too
> (as those who know me a little better might understand), and I don't have the
> time/energy, balancing that with a couple ongoing projects, and oh, being a full
> time student. Maybe over break I can assemble a few more thoughts to doing a
> survey, publishing proceedure and materials online (in PDF format maybe?) and
> then allowing individual AFOLs to conduct it and collect data to be published
> online. Any ideas?
>
> -Tim
First of all, despite the fact I agree with the general consensus, I can
sort of see how the research appeared to point to juniorization: the fact
is, when I buy a set I tend to not want to waste time looking for the pieces
and spend all the time actually building. I agree with this. That does NOT
mean I want fewer pieces. Let me use the UCS X-Wing as an example: that set
took me far longer than any other set to build (not even Technic Supercars
take anywhere near that long). Why? Because I spent most of the time looking
for a specific part in a specific colour (since they seeded the kit with a
lot of different colours for pieces that were hidden anyway). I don't want
that. Why would I want to spend my time looking for the one yellow 2x4 plate
(vs say the mess of blue, white, red, grey, black and dark grey ones) for a
piece that's hidden from view anyway. Far better to make all the hidden ones
grey (or white... whatever the surface colour of the model is) because it's
a lot quicker to just search for the 1st grey one if they're all grey.
Besides, if I like the model enough to buy it, I probably liked the surface
colour of it: give me more pieces of that colour(s)! Not this random
coloured garbage.
Which is why I was SO pleasantly surprised when I opened my dragon sculpture
kit. Solid green! No random colours! Maybe they are listening after all...
But then why haven't we been given an all grey battleship or aircraft carrier...
Also, I don't particularly care for the bagged 'minisets within sets'
juniorization, but then you can always just dump everthing out into the box.
Mark W.
|
|
Message has 2 Replies:
Message is in Reply To:
53 Messages in This Thread:
  
 
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
This Message and its Replies on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
